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高级职业英语第三册 第一单元 听说课件-unit1-conducting a survey


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Listening and Speaking Unit 1
LOGO

Unit 1 Conducting a Survey
Listening and Speaking

Lead-in
In this unit, you will learn

to talk about:
1. talk about the process of a survey;

Career Skills

2. ask for opinions and suggestions;

3. sum up and report survey outcomes.

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Section 1 Getting Things Ready

Section 1 Getting Things Ready

Activity 1 Listen and Look

Activity 2 Listen and Repeat

Activity 3 Speak Out

Task 1 Listen and Match

Task 2 Listen and Write

Task 1 Talk and complete

Task 2 Prepare a Speech

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Section 1 Activity One
Task 1 Listen and Match
A Conducting Interviews for Further Data 访谈收集佐证 B Choose the Research Methods 选择调研方法 C Determine the Sample of the Survey 确定调查对象 D Pre-test the Questionnaire 预测调查问卷 E Identify the Goals of the Survey 明确调查目标 F Create the Questionnaire 创建调查问卷 G Conduct the Survey and Collect Data 调查及收集数据 H Pretest the Findings of the Survey 演示调查结果 I Analyze the Data Quantitatively and Qualitatively 对数据作定量和定性分析 J Create a Report on the Survey Outcomes 撰写调查报告
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1. talk about the process of a survey;

Section 1 Activity One

Create a Report on the Survey Outcomes Analyze the Data Quantitatively and Qualitatively Pretest the Findings of the Survey

Identify the Goals of the Survey Conducting Interviews for Further Data Determine the Sample of the Survey Conduct the Survey and Collect Data Choose the Research Methods

Pre-test the Questionnaire
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Create the Questionnaire

1. talk about the process of a survey;

Section 1 Activity One
Task 2 Listen and write
Listen and complete the general responsibilities of Human Resources Department.

survey analyze qualitatively sample research method

questionaire quantitatively outcome determine collect data

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Section 1 Activity Two
Listen and Repeat 1. It is absolutely necessary to conduct a market survey for a new business. 2. What’s your purpose of the market research? 3. One of the purposes of market research is to find out whether there’s a market for the product or service. 4. We have sent questionnaires to customers. 5. What’s your market share? We have about 7 percent of the Chinese shoes market. 6. According to our market research information, customers are particularly interested in the qualities and prices of the products.
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Section 1 Activity One
7. We have to predict what fashion will be like at least one year ahead. 8. Our survey reveals that the new product has a good prospect in the domestic market. 9. Maybe this item is priced too high according to our market survey. 10. Are you more concerned about the style or the price? 11. What are the deciding factors in choosing our products? 12. You need to analyze the results both quantitatively and qualitatively so as to make realistic conclusions.
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Section 1 Activity Three speak out
Task 1 Talk to two students about the different methods of conducting a survey and complete the table below

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Section 1 Activity Three speak out
Task 2: Prepare a short speech to be presented in class by filling in the blanks with the information from the table above.

In a personal interview, the Interviewer asks the questions 1) _______________ face- to- face with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see, feel or taste a to talk longer product. People may be willing 2) _______________ face-to-face than to someone on the phone. But they cost more per interview than other methods.
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Section 1 Activity Three speak out
Surveying by telephone is the most popular 3) ____________________ interviewing method. You can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents. However, many people are reluctant to answer phone interviews and use their answering machines to 4) ____________. screen calls You cannot show your sample products by phone. Email surveys are both economical and fast. There is practically no cost involved once the set up has been completed. You can attach 5) ________________ pictures and sound files. But you must possess a list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you.
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Section 2 Things to Do

Activity 1 Task Check-ups

Activity 2 Interactions

Activity 3 Listening Out

Task 1 Listen and Write Task 2 Make a presentation Task 3 Answer Questions

Task 1 Listen and Repeat Task 2 Listen and Complete Task 3 Role Playing Task 4 Just Do It
Task 5 Challenge Yourself

Task 1 Listen and Repeat Task 2 Listen and Judge Task 3 Listen and Decide Task 4 Listen and Complete

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Activity 1 Task check-ups
Task 1 Listen and Write
Script:

1. telephone survey 2. market share 3. consumer response 4. sample 5. be popular with 6. It is absolutely necessary to conduct a market survey for a new business. 7. We have sent questionnaires to the customers.
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Activity 1 Task check-ups
Task 2 Make a presentation
Listen and take notes. Then report the information you get to your class.

Script:

In a personal interview, the Interviewer asks the questions face-to-face with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see, feel or taste a product. People may be willing to talk longer face-to-face than to someone on the phone. But they cost more per interview than other methods.
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Activity 1 Task check-ups
Surveying by telephone is the most popular interviewing method. You can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents. However, many people are reluctant to answer phone interviews and use their answering machines to screen calls. You cannot show your sample products by phone. Email surveys are both economical and fast. There is practically no cost involved once the set up has been completed. You can attach pictures and sound files. But you must possess a list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you.
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Activity 1 Task check-ups
Task 3 Answer questions
Listen to the questions and complete the answers

1. It helps to make clear __________________________. what you want to know 2. It means deciding on __________________________ . whom you will interview 3. It is to determine _____________________________ . what questions to ask 4. We should __________________________________ analyze them both qualitatively and ___________________ . quantitatively write a report on the findings 5. We should __________________________________.

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Activity 2 Interactions
Task 1 Listen and repeat
scale n. 规模,尺度 realistic a. 现实的 amateur n. 业余爱好者 wage-earner n. 挣工 资的人,工薪族 engage sb. in 使人参加 go in for 赞成,拥护 Original Equipment Manufacture (OEM) 贴牌生产 franchised store 专卖店

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Activity 2 Interactions
Task 2 Listen and complete
Dialogue One (In the office)

M: My boss engaged me in the market survey for the new product. But it’s my first time to undertake such a task and I have no idea how to do it. a clear idea of the W: First of all, you ought to have 1) __________ goals of the survey because the scale and the methods are based on what you want to find out. M: The boss wanted to know if the new product would have a good market. W: Since you already know the purpose you should
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2. ask for opinions and suggestions;

Activity 2 Interactions
do the survey. You can do it on decide in what way to 2) __________ the phone, on the Internet, by E-mail or go out for face-to-face interviews. M: We’ll try E-mail first. As we know the 3)target ________ groupof the investigation. W: Whatever method you choose, you should create a questionnaire first. This contains all the details you want to find out about the new product. M: So the answers to the questions will be the basis for our final report?

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2. ask for opinions and suggestions;

Activity 2 Interactions

analyze the results W: Not yet. You need to 4) _______________ both quantitatively and qualitatively so as to make realistic conclusions. M: And the management will take these conclusions final decision , into consideration when they make the 5) _________ right? W: Exactly. And that’s what surveys are for. M: Thank you for your advice. I know what to do now.

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2. ask for opinions and suggestions;

Activity 2 Interactions
Dialogue Two Listen and supply the missing words. Then listen and repeat.

(At a shopping mall.) a market survey for W: Excuse me, Sir. I’m doing 1) ______________ our new business. I’d like to ask you a few questions if you don’t mind. M: That’s OK. I don’t have much to do right now anyway while waiting for my wife who’s wandering from one shop to another in this huge mall. W: Women are the same. This business will be a specializing in sports shoes, so medium-sized store 2) ______________ the questions will be related to that.
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2. ask for opinions and suggestions;

Activity 2 Interactions
M: You’ve picked the right person: I’m an amateur sportsman.Please go ahead. W: Which do you prefer, Chinese brand names such as Anta,Warrior and Li Ning or overseas ones like Nike and Adidas? M: I definitely go in for our 3) ___________________ national name brands . For one thing, there isn’t much difference in quality and after-sale services. For another, the overseas ones, though many of them are actually OEMs from China, are too expensive for us wage-earners.
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2. ask for opinions and suggestions;

Activity 2 Interactions
W: Yes, many people hold the same viewpoint. Next question:what colour do you like best? M: White or black for me and my son but red for my wife and pink for my daughter. W: Are you more concerned about the style or the price? M: I think both are very important. But we do have 4) __________________ different preferences : my wife and I care more about the price while our children the style. W: Aha, that’s interesting. One more question: would specialty stores or supermarkets and you prefer 5) _______________ department stores when it comes to buying sports shoes?
2. ask for opinions and suggestions;

Activity 2 Interactions
M: It again varies. My son and I would go directly to a franchised store, but my wife and daughter would choose the latter for more shopping pleasure. W: This brochure contains all the information about our new store. Drop in if you want to buy shoes. Many thanks foryour time. M: You’re welcome.

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2. ask for opinions and suggestions;

Activity 2 Interactions

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Activity 2 Interactions
Task 4 Just do it: Make up your own dialogue
Make up a similar dialogue with your partner and present it to the class. Use the following as clues. Situation 1

Talk about how to do a survey. For your reference: 1. open up new market 2. It is absolutely necessary to conduct a market survey. 3. follow the 10 steps of market research 4. What factors should be taken into consideration when we design a questionnaire? 5. write a report on the findings sample
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1. talk about the process of a survey;

Activity 2 Interactions
Situation 2 Conduct a survey about the service of Baiyun Hotel. For your reference: 1. in order to improve the quality of our service 2. receive polite and efficient service 3. be satisfied with 4. any other suggestions 5. I suggest that the hotel provide us with the shuttle service for shopping. sample

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2. ask for opinions and suggestions;

Activity 2 Interactions
Task 5 Challenge yourself: Ask questions
Look at the pictures and ask each other questions about them with your partner. Use the words as clues. They may be used as answers to your questions.

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Activity 2 Interactions

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Activity 2 Interactions

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Activity 3 Listening out
Task 1 Listen and repeat

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Activity 3 Listening out
Listen to the 5 short conversations and tell if the statements are true or false. Write T for True and F for False.
s

Task 2 Listen and Judge

s

s

s

s

1. Mr. Li, the sales representative, is conducting a market survey. ( F ) 2. Linda does not know much about the products and their prices. ( T ) 2. ask for opinions and suggestions;(2,3) 3. The tow speakers are going to conduct a market survey for the new products. ( T) 4. Mr. Wood didn’t receive any professional training. ( F ) 5. About 13% people were satisfied with the performance of the products. ( F ) 3. sum up and report survey outcomes.
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Activity 3 Listening out
Task 3 Listen and decide
Listen to the dialogues and choose the best answer. Dialogue One script

1. A. Leisure sports shoes. B. Leisure sports activities. C. Leisure sports facilities. D. Leisure sports people. 2. A. 505 men. B. 500 women. C. 505 men and women. D. 500 men and women.
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3. sum up and report survey outcomes.

Activity 3 Listening out
3. A. 27 to 35. B. 36 to 45. C. 18 to 26. D. 46 to 60.

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Activity 3 Listening out
Dialogue Two
script

4. A. The quality of the products. B. The after-sale service of the products. C. The price of the products. D. The design and the styles of the products. 5. A. The services of the company. B. The quality of the products. C. The speed of the delivery. D. The design of the products.
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3. sum up and report survey outcomes.

Activity 3 Listening out
Task 4 Listen and complete
Hong Kong Unemployment Rate Rises to 5%

Hong Kong’s seasonally adjusted unemployment rate increased from 4.6% in January 2009 to 5% in February 2009, according to 1) _______________ the latest survey carried out by the Census and Statistics Department of the Hong Kong Special Administrative Region Government. The increases in the unemployment rate were mainly seen in the construction, 2) ___________, import and transport export trades, manufacturing and restaurants sectors. As to the 3) __________ domestic rate, decreases were mainly seen in the decoration and manufacturing sectors, and amusement and recreational services sectors.

Activity 3 Listening out
In the near term, the unemployment rate is expected to go up further, as labor demand remains weak 4) _________ given the economic downturn. Hong Kong Secretary for Labour and Welfare, Mr. Matthew Cheung, said that the labor market had been much affected by the financial tsunami (海啸) and the economic slowdown 5) ________________________. He stressed that the Government would continue to do its best to help the affected employees and job seekers.

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Activity 3 Speaking Practice
Sample Dialogues

Situation 1 W: Do you have any particular plan to open up new markets? M: We plan to conduct a market survey. W: Would you tell me how to do a good survey? M: We must follow the 10 steps of market research. W: What are they? M: First of all, we'd better identify the goals, determine the samples and choose the research method, then we'll create the questionnaire.
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1. talk about the process of a survey;

Activity 3 Speaking Practice
W: What factors should be taken into consideration when we design a questionnaire? M: A good questionnaire should be brief and to the point. W: What should we do after that? M: We should conduct the survey to collect data, and then analyze the data. Finally, we will write a report on the findings. W: OK, I see. Thank you.

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1. talk about the process of a survey;

Activity 3 Speaking Practice
Situation 2 W: In order to improve the quality of our service, would you like to answer some questions about our hotel’s service? M: Yes, no problem. W: Did you receive polite and efficient service when you arrived? M: Yes, your employees are very kind to me. W: Are you satisfied with the room and food services of our hotel?
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3. sum up and report survey outcomes.

Activity 3 Speaking Practice
M: Yes, the room is tidy and clean and the food is delicious but a little too expensive, I’m afraid. W: I see. Do you have any other suggestions to help us make your stay enjoyable? M: In view of few commercial facilities nearby and the poor traffic conditions to the city, I suggest that the hotel provide the guests with shuttle bus service for shopping. W: That’s a good idea, thank you.
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3. sum up and report survey outcomes.

Activity 3 Listening Practice

Script:
1. A: May I introduce myself ? I’m Steve Song, marketing manager at NBC Company. B: Glad to meet you, Mr. Song. I’m John Li, sales representative of our Medical Instrument Company. This is my name card. A: Thanks, and here is mine. I’m in charge of sales and marketing and now I’m conducting a market survey on the information industry. I hope we could cooperate in the future.
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Activity 3 Listening Practice
Script: 2. A: Linda, would you like to give us your opinions about our products and their prices? B: Well… As a matter of fact, I am not so familiar with them. A: Then, do you think our prices are too high? B: Mmm, I wouldn’t exactly say that.

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2. ask for opinions and suggestions;

Activity 3 Listening Practice
Script: 3. A: Mr. Liu, what’s the purpose of our market survey? B: One of the objectives is to find out whether there’s a market for the new products. A: Oh, I see. I’m glad to join the team for the survey. B: Welcome on board.

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2. ask for opinions and suggestions;

Activity 3 Listening Practice

Script: 4. A: What’s your main responsibility in your company, Mr. Wood? B: I am responsible for conducting surveys for our products and services. A: Did you receive any professional training? B: Yes. I took several training courses at college, including marketing and sales training.
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Activity 3 Listening Practice

Script: 5. A: Have you sent the questionnaire to our consumers? B: Yes, and we have received the feedbacks already. A: What’s the result? B: Hmm, among those who have responded, 30% were satisfied with the performance of our products.

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3. sum up and report survey outcomes.

Activity 3 Listening Practice
Dialogue One

Script: M: Lily, could you review the results of the survey on the leisure sports activities again? W: Sure, Mark. I’ve summarized the results of the questionnaire according to consumer age groups and sports activities. M: How many people were interviewed in this survey? W: There were 500 men and women between the ages of 18 and 60 years old interviewed. M: How did you deal with the data? What are the results?

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3. sum up and report survey outcomes.

Activity 3 Listening Practice
W: The results are broken down into 4 age groups: 18 to 26, 27 to 35, 36 to 45, and 46 to 60. According to the results, the most active people involved in sports activities are those between 18 to 26 year olds, followed by those aged from 36 to 45. M: What activities do they go in for? W: Jogging is their favorite sport, followed by climbing, tennis, swimming and cycling. M: And what are the results according to gender?

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3. sum up and report survey outcomes.

3. sum up and report survey outcomes.

W: Oh, thanks for bringing that up. Men appear to be more active than women in the 18 to 26 age group, but women seem to be more active in the other three age groups. M: Hmm… Based on what you have said, I think we should target the 18 to 26 age group as our major customers. W: I think so. I suggest we should increase the number of our chain clubs and advertise for this age group. M: Good idea. Q1. What’s the focus of the survey? Q2. How many people were interviewed in this survey? Q3. In which age group are men more active than women according to the survey?
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Activity 3 Listening Practice
Dialogue Two
Script:

M: Hello, Eva. How is your survey going? Have you come up with any results? W: Yes. According to the latest findings in our survey, our customers are satisfied with the design and the styles of our products. This is quite encouraging. M: That’s good news. Any bad news? W: Yes. It seems our customers are complaining about our services.
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3. sum up and report survey outcomes.

Activity 3 Listening Practice
M: Oh, so we’ve really got to do something about it, otherwise those complaints will spoil the good reputation our company has. W: That’s right. So we should put forward our suggestions to the company. Q4.According to the survey on the products, what are the customers satisfied with? Q5. What are the customers complaining about?

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3. sum up and report survey outcomes.

Listen for Fun
Fill in the missing words while learning to sing the song.

Say You Say Me

Sung by "Lionel Richie" Say you, say me Say it for always That's the way it should be Say you, say me naturally Say it together, 1) _________ I had a dream, I had an awesome dream People in the park Playing game in the dark And what they played Was a masquerade
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Listen for Fun
But from behind the walls of doubt A voice was 2) ____________ crying out Say you, say me Say it for always That's the way it should be Say you, say me Say it together, naturally go down As we 3) ____________ life's lonesome highway Seems the hardest thing to do Is to find a friend or two That helping hand
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Listen for Fun
Someone who 4) _______________ understands When you feel you've lost your way You've got someone there to say I'll show you oo, oo, oo Say you, say me Say it for always That's the way it should be Say you, say me Say it together, naturally So you think you know the answers

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Listen for Fun
Oh no! Well the whole world's got a dancing That's right I am telling you It's time to start believing Oh Yes! Believe in who you are You are a 5) ___________ shinning star...oh Say you, say me Say it for always That's the way it should be Say you, say me Say it together, naturally
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