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Module 4 Unit1 word power


1. Because it aims to develop students’ English writing skills. 2. From how well they are researched and if they are creative and imaginative. 3. Grammar, punctuation and spelling 4. Because it challenges them to improve their English language skills and gives them a chance to win a prize. 5. 2,000 yuan.

believe
reason

believable
reasonable

unbelievable
unreasonable

unreasonable
prefix 前缀 stem 词根
suffix 后缀

We can create adjectives by adding suffixes to nouns or verbs.

Look at a dialogue.
A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.

How to form adjectives from nouns or verbs?
commerce n. attract v. excite v.
Using suffixes

commercial attractive exciting

Noun + y
health

adjective
healthy
wealthy

wealth
dirt

dirty
lucky handy

luck
hand

Noun + ly
week month day year friend

adjective
weekly monthly daily yearly

friendly
lovely

love

Noun + ic
hero

adjective
heroic classic fantastic energetic

class
fantasy energy

Noun + al
center commerce function nation office race culture origin

adjective
central commercial functional national official racial cultural original

Noun + ous
danger poison fame adventure

adjective
dangerous poisonous famous adventurous

Noun + ful
help use success hope beauty peace pain care

adjective
helpful useful successful hopeful beautiful peaceful painful careful

Verb + ed / ing
amaze interest surprise

adjective

amazing / amazed interesting / interested surprising / surprised

excite bore please

exciting / excited boring / bored pleasing / pleased

encourage encouraging / encouraged disappoint disappointing / disappointed

Verb + ive
attract act talk create

adjective
attractive active talkative creative

Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring

(4) energetic (5) friendly
(7) wealthy (8) lucky

(6) enjoyable
(9) fantastic

Sales director

HR Human

Resource

Sales and Marketing

Learn some new words.
? sales and marketing market research consumers ? market share ? sales targets ? sales figure 市场份额 销售目标 销售量

销售和市场营销 市场调查

?sales / marketing department 销售/ 营销部门

Learn some new words.
? sales and marketing (产品)销售和市场营销 ? market research 市场调查 ?sales / marketing department 销售 / 营销部门 ? consumers 消费者 ? market share 市场份额 ? sales targets 销售目标 ? sales figure 销售量

Mr. Carter: Our new product has been on the market for one month. What is its market share now? _____________ Ms. Jones: We have about a 15 per cent share of the market at the moment. The sales figures rose by 5 per cent across the ____________ whole country, and are continuing to rise.

Mr. Carter: That’s quite encouraging. I consumers really like think it is because __________ our unique design. I would like you to do market research about some further _______________ young people’s views on the product. The ___________________________ sales & marketing department should also finish the report on the next month’s sales targets by Monday. ___________

Ms. Jones: We’re doing it right now. I’ll present it to you in one or two days.

Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan.

1. Page 95 B


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