1. Because it aims to develop students’ English writing skills. 2. From how well they are researched and if they are creative and imaginative. 3. Grammar, punctuation and spelling 4. Because
it challenges them to improve their English language skills and gives them a chance to win a prize. 5. 2,000 yuan.
prefix 前缀 stem 词根
We can create adjectives by adding suffixes to nouns or verbs.
Look at a dialogue.
A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.
How to form adjectives from nouns or verbs?
commerce n. attract v. excite v.
commercial attractive exciting
Noun + y
Noun + ly
week month day year friend
weekly monthly daily yearly
Noun + ic
heroic classic fantastic energetic
Noun + al
center commerce function nation office race culture origin
central commercial functional national official racial cultural original
Noun + ous
danger poison fame adventure
dangerous poisonous famous adventurous
Noun + ful
help use success hope beauty peace pain care
helpful useful successful hopeful beautiful peaceful painful careful
Verb + ed / ing
amaze interest surprise
amazing / amazed interesting / interested surprising / surprised
excite bore please
exciting / excited boring / bored pleasing / pleased
encourage encouraging / encouraged disappoint disappointing / disappointed
Verb + ive
attract act talk create
attractive active talkative creative
Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring
(4) energetic (5) friendly
(7) wealthy (8) lucky
Sales and Marketing
Learn some new words.
? sales and marketing market research consumers ? market share ? sales targets ? sales figure 市场份额 销售目标 销售量
?sales / marketing department 销售/ 营销部门
Learn some new words.
? sales and marketing (产品）销售和市场营销 ? market research 市场调查 ?sales / marketing department 销售 / 营销部门 ? consumers 消费者 ? market share 市场份额 ? sales targets 销售目标 ? sales figure 销售量
Mr. Carter: Our new product has been on the market for one month. What is its market share now? _____________ Ms. Jones: We have about a 15 per cent share of the market at the moment. The sales figures rose by 5 per cent across the ____________ whole country, and are continuing to rise.
Mr. Carter: That’s quite encouraging. I consumers really like think it is because __________ our unique design. I would like you to do market research about some further _______________ young people’s views on the product. The ___________________________ sales & marketing department should also finish the report on the next month’s sales targets by Monday. ___________
Ms. Jones: We’re doing it right now. I’ll present it to you in one or two days.
Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan.
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