当前位置:首页 >> 英语 >> 牛津英语模块四第一单元Reading

牛津英语模块四第一单元Reading


Advertisements

Have you seen this?

The structure of the Text
What is an advertisement(p1.2)

The structure of the Text
What is ads and its types I

ntroduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do do

Conclusion

Questions
What’s the purpose of making advertisements?
An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.

2.Where can we usually see them?
Billboards, newspapers, magazines, the Internet , radio and television are the most common places to find advertisements.

Two types

CA --Commercial Advertisement PSA--Public Service Advertisement paid for to promote _______ _______

differences

CA:

for free to educate PSA: _______ _______ similarities information Provide _____ persuasive language and exciting images Use_________ Billboards, newspapers, magazines, Places found________
the Internet , radio and television

PSAs or commercial ads?

PSAs or commercial ads?

The structure of the Text
What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell people the complete truth(p3) Public service advertisement(p4)

Supporting details
examples or facts

How many examples are given to us? What are they?
Toothpaste ad

purpose

Supermarket food ad Even if an ad does not lie, it does not mean it tells you the complete truth . We must not fall for this kind of trick.

What has china government done to protect people from untrue ads?
A. China has done nothing about it
B. China has asked people not to watch ads

C. China has strong laws to protect people
D. China has put heavy tax on ads

The structure of the Text
What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) Public service advertisement(p4)

Supporting details
examples or facts

True or false
1. PSAs use some of different methods from the same
commercial ads.

F

2.PSAs arenot onlyfound in newspapers. only

F F

PSAs 3.Commercial ads can often give us valuable information about how to live our lives.

4.An ad warning people against smoking is an example of a PSA.

T

5.PSAs are meant to teach usthings. us lead sell us and help better lives.

F

Translation
1.Yes to life, no to drugs.
珍惜生命,远离毒品.

2.Knowledge changes life.
知识改变命运.

3.Project hope– schooling every child.
希望工程--让孩子们都上学.

4.Smoking is committing suicide.
吸烟等于慢性自杀.

The structure of the Text
What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do

do

Conclusion
advice

Conclusion

About advertisements, be smart ! we should ___________

The structure of expository writing
解释说明的

What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do

do

Conclusion
advice

Revision: Fill in the table
Types of _____2_____ similarities ads Places Methods
found Commercial Billboards, ____1_____ newspapers,_ ads magazines ___3____, the Internet, radio and television PSAs are the common _____4______ places to find advertisements. used

differences
purposes _____7____ promote to ___8____ a product or service Validity (正确性)

Ads use persuasive ___5_____ language, and exciting educate ____6____ to ___9____ people about images health, safety or any other issue which affects public welfare

they do not tell you the complete truth

they are __10___and helpful we can learn a lot by following the advice they give

Group work

Discussion

Do you think you are a person who can be easily persuaded by a commercial ad? Give an example.

Do you think PSAs are really helpful? Which PSA has helped or educated you ? Give an example.

Think more
So if you want to buy something, but there are so many ads about the product, how will you choose? How can you buy the best one?

Homework
Write a short passage about 100 words to give some advice on how to protect people from untrue ads!

The structure of the Text
Introduction of subject What arean advertisement(p1.2) What is ads and its types
Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do

do

Conclusion


更多相关文档:

牛津英语模块4-第一单元测试 (2)

牛津英语模块4-第一单元测试 (2)_高一英语_英语_高中教育_教育专区。Unit 1 ...reading on average 10.7 hours a week, twice as long as Americans, accordi...

牛津英语模块4-第一单元测试 (1)

牛津英语模块4-第一单元测试 (1)_高一英语_英语_高中教育_教育专区。模块 4 第一单元检测 一、根据首字母或中文提示完成句子(10 分) 1. If you want to ...

牛津英语模块4第一单元配套练习1

牛津英语模块4第一单元配套练习1_英语_高中教育_教育专区 暂无评价|0人阅读|0次下载|举报文档 牛津英语模块4第一单元配套练习1_英语_高中教育_教育专区。模块 4...

牛津高中英语模块4 第一单元检测

牛津高中英语模块4 第一单元检测_英语_高中教育_教育专区。牛津高中英语模块 4 ...them bravely” Jiang Hengwei, a civil servant said after reading the book....

牛津高中英语模块4第一单元Project练习

百度文库 教育专区 高中教育 英语1/2 相关文档推荐 牛津高中英语模块四第一.....damaged if you keep on reading in dim light or if the light is not on...

【个人手工制作】新牛津高中英语模块四第一单元知识点...

【个人手工制作】新牛津高中英语模块四第一单元知识点整理及单元练习_英语_高中...1. A A. Absorbing B. Reading 2. A A. museum 3. B A. at a loss...

高中译林牛津英语模块四Unit1教案

高中译林牛津英语模块四Unit1教案_高一英语_英语_高中教育_教育专区。Module4, ...Summarize what is in listening and reading; put more effort on the ...

牛津英语模块四 Unit1改

牛津英语模块四 Unit1改_英语_高中教育_教育专区。牛津英语模块四 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19...

Module 4 Unit 1牛津高中英语模块四第一单元复习

Module 4 Unit 1牛津高中英语模块四第一单元复习_英语_高中教育_教育专区。Module...made some c___ about my dress, then carried on reading his book. 单项...

《牛津高中英语》模块4课文

牛津高中英语模块4课文_高二英语_英语_高中教育_教育专区。译林版《牛津高中英语》教材Reading和Project的课文电子版。本人任教高三用作复习的,认真核对过!精心...
更多相关标签:
牛津高中英语模块6 | 牛津高中英语模块二 | 牛津高中英语模块一 | 牛津高中英语模块七 | 牛津高中英语模块六 | 牛津高中英语模块三 | 牛津高中英语模块五 | 牛津高中英语模块十 |
网站地图

文档资料共享网 nexoncn.com copyright ©right 2010-2020。
文档资料共享网内容来自网络,如有侵犯请联系客服。email:zhit325@126.com