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牛津英语模块四第一单元Reading


Advertisements

Have you seen this?

The structure of the Text
What is an advertisement(p1.2)

The structure of the Text
What is ads and its types I

ntroduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do do

Conclusion

Questions
What’s the purpose of making advertisements?
An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.

2.Where can we usually see them?
Billboards, newspapers, magazines, the Internet , radio and television are the most common places to find advertisements.

Two types

CA --Commercial Advertisement PSA--Public Service Advertisement paid for to promote _______ _______

differences

CA:

for free to educate PSA: _______ _______ similarities information Provide _____ persuasive language and exciting images Use_________ Billboards, newspapers, magazines, Places found________
the Internet , radio and television

PSAs or commercial ads?

PSAs or commercial ads?

The structure of the Text
What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell people the complete truth(p3) Public service advertisement(p4)

Supporting details
examples or facts

How many examples are given to us? What are they?
Toothpaste ad

purpose

Supermarket food ad Even if an ad does not lie, it does not mean it tells you the complete truth . We must not fall for this kind of trick.

What has china government done to protect people from untrue ads?
A. China has done nothing about it
B. China has asked people not to watch ads

C. China has strong laws to protect people
D. China has put heavy tax on ads

The structure of the Text
What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) Public service advertisement(p4)

Supporting details
examples or facts

True or false
1. PSAs use some of different methods from the same
commercial ads.

F

2.PSAs arenot onlyfound in newspapers. only

F F

PSAs 3.Commercial ads can often give us valuable information about how to live our lives.

4.An ad warning people against smoking is an example of a PSA.

T

5.PSAs are meant to teach usthings. us lead sell us and help better lives.

F

Translation
1.Yes to life, no to drugs.
珍惜生命,远离毒品.

2.Knowledge changes life.
知识改变命运.

3.Project hope– schooling every child.
希望工程--让孩子们都上学.

4.Smoking is committing suicide.
吸烟等于慢性自杀.

The structure of the Text
What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do

do

Conclusion
advice

Conclusion

About advertisements, be smart ! we should ___________

The structure of expository writing
解释说明的

What is ads and its types Introduction Whatare an advertisement(p1.2)

of subject

Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do

do

Conclusion
advice

Revision: Fill in the table
Types of _____2_____ similarities ads Places Methods
found Commercial Billboards, ____1_____ newspapers,_ ads magazines ___3____, the Internet, radio and television PSAs are the common _____4______ places to find advertisements. used

differences
purposes _____7____ promote to ___8____ a product or service Validity (正确性)

Ads use persuasive ___5_____ language, and exciting educate ____6____ to ___9____ people about images health, safety or any other issue which affects public welfare

they do not tell you the complete truth

they are __10___and helpful we can learn a lot by following the advice they give

Group work

Discussion

Do you think you are a person who can be easily persuaded by a commercial ad? Give an example.

Do you think PSAs are really helpful? Which PSA has helped or educated you ? Give an example.

Think more
So if you want to buy something, but there are so many ads about the product, how will you choose? How can you buy the best one?

Homework
Write a short passage about 100 words to give some advice on how to protect people from untrue ads!

The structure of the Text
Introduction of subject What arean advertisement(p1.2) What is ads and its types
Does an advertisement tell commercial ads people the complete truth(p3) PSAs Public service advertisement(p4)

Supporting details
examples or facts

What we should What we should do

do

Conclusion


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