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江苏省常州市西夏墅中学高中英语 Unit1 Advertising Word power课件 牛津译林版必修4


牛津高中英语
(模块四 · 高一下学期)

Unit

1

Word Power
Advertising

Unit 1

课件描述:
本堂课是以介绍构词法知识为主的 词汇教学课。词汇是语言基础知识的重 要组成部分,构词法能帮助学生提高掌 握词汇

的效率。但是,强调基础知识指 的是语言知识的灵活运用,教师在语境 中教学,学生在语境中学习,在语境中 运用。

Blank-filling
Advertisements ____________ (advertise) are an important part of life. They use lots ofattractive ______ (attract) pictures and exciting _______ (excite) languages to sell products or services. ________(general) speaking, there are two Generally main types:______ commercial(commerce) ads and PSAs. They do not always tell you the _______ truth (true). We should be ________(care). careful

Question: How are these new words formed?

More examples:
Root health interest depend derivatives/new words healthy

interesting
dependent

use
difficult

useful
difficulty weekly

week

Competition:
Think more words that are created this way. Which group can win ? The group that has the most words wins.

How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages,Using suffixes but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting

Noun

Verb

+ly +ic +al +ous +ful +ed +ing +able +ive

Can you think +y of more health examples?

week hero nation danger help amaze excite enjoy attract

healthy weekly heroic national dangerous helpful amazed exciting enjoyable attractive

Exercise: Best Clothing Shop
Possible answers:
(1) lovely (2) attractive (4) energetic (5) friendly (7) lucky (8) fantastic (3) boring (6) enjoyable

Let’s learn more about suffixes.

Suffix
-ical

Meaning
having the quality of

Examples (adj.)
medical, electrical enjoyable, reasonable dangerous, adventurous

-able
-ous -ful -less

having the quality of
like, full of characterized by without

joyful, mouthful cloudless, hopeless

Word Puzzle 用所给单词的形容词形式填空
Hidden word
i 1. commerce c o m m e r c 2. health h e a l 3. hero h e r o 4. attraction a t t r a c t 5. help 6. excitement 5 h 7. origin e x c i 8. danger o r i g i n
8 d a

a l c 3 p i r n l 7

1

t
i

h y 2 i v e 4

e l t a

f

u l

g 6 s

n g e

o u

clothing are quite important to Food and ________ our human beings.

Active show
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing

Useful expressions:
Product What do they mean? Market research Can you have a guess? Sales and marketing Sales/marketing department Consumers Market share Sales target Sales figures

销售目标 ? market research ? sales/marketing department 市场份额 ? consumers 销售/营销部门

Words-matching

? market share

? sales targets
? sales figures

市场调查 销售量 消费者

Practice: B
Possible answers: (1) market share (2) sales figure (3) consumers (4) market research (5) sales/marketing department (6) sales target Exercise for consolidation

Fill in the blanks
I want to buy some milkproducts ________ from the shop.

________of milk usually go up during this time. I like Sales
‘Fresh’ milk very much because this band is really u________ nique . Recent sales ________ figures

consumers show that it is popular among _______. The shop also
gives much _______ of 10 per cent for cash. Why discount don’t you have a try?

Homework
1. Memorize the words and phrases learnt in this section. 2. Make good preparations for Grammar

and Usage.


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