(模块四 · 高一下学期)
本堂课是以介绍构词法知识为主的 词汇教学课。词汇是语言基础知识的重 要组成部分，构词法能帮助学生提高掌 握词汇
的效率。但是，强调基础知识指 的是语言知识的灵活运用，教师在语境 中教学，学生在语境中学习，在语境中 运用。
Advertisements ____________ (advertise) are an important part of life. They use lots ofattractive ______ (attract) pictures and exciting _______ (excite) languages to sell products or services. ________(general) speaking, there are two Generally main types:______ commercial(commerce) ads and PSAs. They do not always tell you the _______ truth (true). We should be ________(care). careful
Question: How are these new words formed?
Root health interest depend derivatives/new words healthy
Think more words that are created this way. Which group can win ? The group that has the most words wins.
How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages,Using suffixes but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting
+ly +ic +al +ous +ful +ed +ing +able +ive
Can you think +y of more health examples?
week hero nation danger help amaze excite enjoy attract
healthy weekly heroic national dangerous helpful amazed exciting enjoyable attractive
Exercise: Best Clothing Shop
(1) lovely (2) attractive (4) energetic (5) friendly (7) lucky (8) fantastic (3) boring (6) enjoyable
Let’s learn more about suffixes.
having the quality of
medical, electrical enjoyable, reasonable dangerous, adventurous
-ous -ful -less
having the quality of
like, full of characterized by without
joyful, mouthful cloudless, hopeless
Word Puzzle 用所给单词的形容词形式填空
i 1. commerce c o m m e r c 2. health h e a l 3. hero h e r o 4. attraction a t t r a c t 5. help 6. excitement 5 h 7. origin e x c i 8. danger o r i g i n
8 d a
a l c 3 p i r n l 7
h y 2 i v e 4
e l t a
g 6 s
n g e
clothing are quite important to Food and ________ our human beings.
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing
Product What do they mean? Market research Can you have a guess? Sales and marketing Sales/marketing department Consumers Market share Sales target Sales figures
销售目标 ? market research ? sales/marketing department 市场份额 ? consumers 销售/营销部门
? market share
? sales targets
? sales figures
市场调查 销售量 消费者
Possible answers: (1) market share (2) sales figure (3) consumers (4) market research (5) sales/marketing department (6) sales target Exercise for consolidation
Fill in the blanks
I want to buy some milkproducts ________ from the shop.
________of milk usually go up during this time. I like Sales
‘Fresh’ milk very much because this band is really u________ nique . Recent sales ________ figures
consumers show that it is popular among _______. The shop also
gives much _______ of 10 per cent for cash. Why discount don’t you have a try?
1. Memorize the words and phrases learnt in this section. 2. Make good preparations for Grammar
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