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14-04-21高一英语《module4


湖南长郡卫星远程学校

制作 13

2014年上学期

1. What’s advertising? Advertising is a form of communication that typically attempts to persuade potential customers to purchase o

r to consume more of a particular brand of product or service.
湖南长郡卫星远程学校 制作 13 2014年上学期

2. How many types of advertising do you know? Media, covert advertising, television commercials, infomercials (电视导购节 目), celebrity advertising, newer media and advertising approaches.

湖南长郡卫星远程学校

制作 13

2014年上学期

3. Where can we find these ads? On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.

湖南长郡卫星远程学校

制作 13

2014年上学期

TV advertising
湖南长郡卫星远程学校 制作 13 2014年上学期

Bus advertising
湖南长郡卫星远程学校 制作 13 2014年上学期

Internet advertising
湖南长郡卫星远程学校 制作 13 2014年上学期

Newspaper advertising
湖南长郡卫星远程学校 制作 13 2014年上学期

Outdoor advertising
湖南长郡卫星远程学校 制作 13 2014年上学期

Types of advertisements
? Commercial advertisements To promote a product or service. ? Public service advertisements (PSAs) To educate people about health, safety or any other problem which affects public welfare.
湖南长郡卫星远程学校 制作 13 2014年上学期

Fast-reading
1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. 2. What does PSA stand for? Public service advertisement.

湖南长郡卫星远程学校

制作 13

2014年上学期

3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.

湖南长郡卫星远程学校

制作 13

2014年上学期

Read the text again and answer the questions.
1. Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television.

湖南长郡卫星远程学校

制作 13

2014年上学期

2. What is the major distinction between commercial advertisements and PSAs? A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.
湖南长郡卫星远程学校 制作 13 2014年上学期

3. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertising campaign? In 1996.
湖南长郡卫星远程学校 制作 13 2014年上学期

5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.

湖南长郡卫星远程学校

制作 13

2014年上学期

True for False
T 1. Most people are not aware of how many ads are around them. F 2. Advertisements are always meant to promote a product or service. F 3. PSAs are only found in newspapers and on TV.
湖南长郡卫星远程学校

制作 13

2014年上学期

T 4. PSAs and commercial ads use some of the same methods. F 5. Commercial ads often give us valuable information about how to live our lives. T 6. An ad warning people against smoking is an example of a PSA.

湖南长郡卫星远程学校

制作 13

2014年上学期

Read the third part Public service advertisements again and answer the questions.
1. What is the subject of this part? PSAs use some of the same methods, but they are made to serve the public.

湖南长郡卫星远程学校

制作 13

2014年上学期

2. What information supports this idea? PSAs are meant to teach us and help us lead better lives. There are also PSAs that encourage people to support public service projects, such as Project Hope. Other PSAs teach people how to live healthy lives, for example, the campaign to stop people smoking.
湖南长郡卫星远程学校 制作 13 2014年上学期

3. What is the conclusion? All of these ads are meant to benefit the public, and we can often learn a lot by following the advice they give.

湖南长郡卫星远程学校

制作 13

2014年上学期

Summarize the differences and similarities between the two types of advertisements, commercial ads and PSAs.

湖南长郡卫星远程学校

制作 13

2014年上学期

Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives.
湖南长郡卫星远程学校 制作 13 2014年上学期


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