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新编商务英语精读 2 练习答案 Unit 1 Reading I
Pre-reading: 1. Brainstorming: (Key for reference) 1) Words or expressions related with sports: Athletic sports race赛跑, relay race 接力赛跑, walking race 竞走, middle-distance race 中长跑, sprint 短跑 (AmE: dash), the 400 metre hurdles 400米栏, marathon 马拉松, decathlon 十项, cross-country race 越野跑, high jump 跳高, long jump 跳远(AmE: broad jump), triple jump / hop step and jump 三级跳, pole vault 撑竿跳, putting the shot / shot put 推铅球, throwing the discus 掷铁饼, throwing the hammer 掷链锤, throwing the javelin 掷标枪… Individual gymnastics 体操, horizontal bar 单杠, parallel bars 双杠,rings sports 吊环, side horse 鞍马, weight-lifting 举重, boxing 拳击, Greece-Roman wrestling 古典式摔跤, judo 柔道, fencing 击 剑… Water / Ice swimming 游泳, medley relay 混合泳, crawl 爬泳, breaststroke sports 蛙式, backstroke 仰式, freestyle 自由式, butterfly 蝶泳, diving 跳水, water polo 水球, rowing 划船, canoe 划艇, boat race 赛 艇, yacht 游艇, sailing 帆船运动, surfing 冲浪运动, skiing 滑 雪, downhill race 速降滑雪赛/滑降, slalom 障碍滑雪, ski jump 跳高滑雪, ice skating 滑冰, figure skating 花样滑冰… Ball sports football 足球, soccer英式足球, rugby 橄榄球, basketball 篮 球, volleyball 排球, tennis 网球, baseball 棒球, handball 手 球, hockey 曲棍球, golf 高尔夫球, cricket 板球, table tennis 乒 乓球… Other terms stadium 运动场, track 跑道, ring 圈, ground / field 场地, pitch (足球、橄榄球)场地, court 网球场, gymnastic apparatus 体操器械, swimming pool 游泳池, athletic sports田径运动, competitive sport 竞技性运动, contact sport身体接触项目(足球, 摔跤等), individual sport 个人与个人比赛的项目/ 单项体育, indoor sport室内运动, outdoor sport 户外运动, interuniversity sports 大学校际运动会, national sport 民族体育; 本国最流行的 运动项目, non-ball sport, 非球类运动, participating sport 群众广 泛参加的运动项目, team sport 成队比赛的运动项目(篮球, 排球, 足球等), manager 经纪人, instructor/coach 教练,技术指导, guide 领队, trainer 助理教练, referee / umpire 裁判, sportsman / sportswoman / contestant / competitor / player / athlete 运动员, professional 职业运动员, amateur 业余运动员, enthusiast / fan 迷,爱好者, favorite 可望取胜者, outsider 无取胜希望者,

champion 冠军, record 纪录, record holder 纪录创造者, Olympic Games 奥林匹克运动会, Winter Olympics 冬季奥林匹 克运动会… 2) Famous brands of sportswear: Nike Reebok Adidas FILA Jansport Umbro Li Ning Torch Wolf

Puma Mizuno Baleno Polo U2 Athlete?s Feet

Exercises 2. Choose the best answer to complete the following sentences. 1. d 2. b 3. a 4. d 5. c 1. Give the English word for the meaning provided. 1.strategy 2.endorse 3.contract 4.reinforce 5.implement 6. giant 7.contribute 8.impose 9.logo 10.track 1.revenue 12.capitalise 2. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary. 1. contracted out 2. to be named after 3. at the heart of 4. capitalized on 5. fair share of 6. close to 7. cashed in 8. in turn 9. reinforces 10. Endorsed 11. be retained 12. dreams of 2. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text. 1. She capitalized on Tom?s mistake in judgment and won the game. 2. The conqueror imposed the acceptance of the conditions of peace on the defeated enemy. 3. Our shop contracted with a local clothing firm for 100 jackets a week. 4. His proposal has long been accepted ,yet so far it has not been put into practice. 5. The committee?s report fully endorses the government?s proposals. 6. Although he was quite well off, Allan didn?t contribute money to a social welfare projects. 7. The child was named after its father.

Word study 1. a. The county council has not yet given its consent to the imposition of any traffic regulations. b. The government is said to have imposed a heavy tax on the import of luxuries. c. Teachers should try to avoid imposing their own beliefs on their students. 2.

a. Local people were praised for their calm response to the crisis. b. Being able to praise yourself will give you power and control over your own life. c. The police deserve a lot of praise for the way they handled the situation. 3. a. The dull boom of the cannons could be heard in the distance during the war. b. Service industry has been booming in that industrial country since the late 1970s. c. The impact of the property boom was first felt in the financial markets. 4. a. Many young people have been contributing their time and energy to various kinds of social welfare projects. b. The government?s new policy contributed greatly to the commercial growth to the country. c. Henry wrote on some journals, appealing for contributions to cancer research. 5. a. He tried to implement his plan in a hurry and people were reluctant to accept it. b. At the end of the day most departments have to be left alone to implement policies. c. The two sides agreed upon an immediate implementation of the peace plan as soon as it was signed. Post reading: 1) Time Development 1964 importing Japanese shoes and selling at school track meets 1972 beginning to design its own shoes and contracting production out to factories in Asia 1973 Nike?s first star athlete, Steve Prefontaine endorsing its footwear 1985 Michael Jordan endorsing his first line of “Air Jordan” shoes 1986 selling close to $US 1 billion worth of sports shoes and creating its first sports clothes under the Nike label 1996 spending $US 642 million on advertising and promotion; with revenues of $US 6.4 billion and profits of $US 553 million 2) The following are marketing strategies often adopted by some companies: a) to advertise the fine quality of a product and the benefit of using the product b) to increase advertising expenditures to match competition c) to reduce price or provide price protection d) to package in different sizes to meet different needs e) to provide special services, superior delivery, broader distribution f) to use unique distribution channels

g) to offer better discounts to distributor h) to develop brand extensions

Reading II
Dictation A true sportsman is fair and generous. He is a good loser and a graceful winner. If a sportsman breaks a rule in sports, he is punished; if he is courageous and generous, he is respected by all. The winner is not expected to be proud, and the loser should have no reason to feel discouraged. Fair play is considered the spirit of sport. So everyone must obey the rules and the referee. Comprehension 1. T 2. T 3. F 4. T 5. F 6. T 7. T 8. NM 9. F 10. F Vocabulary 1. c 2.a 3. d 4. a 5. b 6. b 7. c 8. d 9. c 10. b Special use I. The following sentences contain different expressions of a future event. Read them and explain the meaning of the italicized words in each sentence. 1. To talk about the future, we can use will in all persons. Shall is also possible in the first person (usually with the same meaning as will). 2. Talking about intending to do something in the future, we often use will with I and we, but not shall. 3. The present simple is used to talk about future events which are already ?on a program?. This is particularly common when we refer to timetables. 4. The present continuous indicates a future event, but it can also be about an existing present situation: an invitation has been given and accepted. 5. Be going to + infinitive here indicates that something is going to happen because we can see it coming or we have present evidence. 6. Be + infinitive is often used to talk about arrangements which have been planned for the future. 7. Be going to + infinitive is used here to express arrangement for a future event. 8. The future progressive can be used to indicate that an action will be in progress at a particular moment in the future. 9. Be about + infinitive is often used to talk about action already planned or arranged. 10. Be on the point of + -ing V is often used to talk about something that is going to happen very soon. II. Rewrite the following sentences with the suggested forms in the brackets. Make changes where necessary.

1. We shall / will go back to see our childhood friends in the winter vacation. 2. I will take care of the matter. 3. The young man is going to take his girlfriend out on Sunday. 4. I bet William will be working on Saturday. 5. The New Year party is about to begin. 6. The small ball is on the point of falling down from the desk. 7. I?m to go and see my dentist this afternoon. 8. Look at those dark clouds in the sky. It is going to rain. 9. I?m seeing the doctor the day after tomorrow. 10. Next Monday the Queen returns to London after her tour of the Commonwealth. III. Read the following story and use the verbs given in brackets to fill in the blanks. Make sure the verbs are in their appropriate (future) forms. 1. is (Bob) coming/will (Bob) come 2. ?ll (just) look/?m (just) looking 3. is arriving/will arrive 4. leaves 5. arrives 6. ?ll go and meet 7. won?t know 8. ?ll come 9. ?re going 10.?ll take 11. am going to drive/will be driving/will drive 12. ?re going to play/will be playing/will play 13. ?ll be 14.?ll be 15. gets 16.?ll be 17. ?ll be 18. will wait/will be waiting 19. ?m (just) about to turn/?m (just) turning 20. ?ll be Translation 1. The network sales executive began to put his plans into practice after research and investigation. 2. Because their mother didn?t have her pension, the two sisters each contributed $500 a month to support her. 3. Uncle Jim thought that a rise in the market would enable him to cash in. 4. For years Robinson struggled hard, working in turn as an accountant, an agent, and a project manager. 5. Yesterday, a $500,000 worth of painting was stolen from the museum. 6. The businessmen who came to take part in the East China Fair rolled in from all parts of the country. 7. They naturally associated the matter with the promotional plan. 8. The book focuses on concrete analysis of the feasibility of the program. 9. After introducing advanced technology, we can put out 20 machines every month now. 10. Scholarship students accounts for nearly three fifths of the whole enrollment in our college. Cloze

1. business 4. pitch 7. richest 10.image 13.prize money

2. stars 5. advertising 8. ring 11.game 14.appearing

3. court 6. products 9. Sponsors 12.popular 15.publicity

Extended activities
A. Word formation I. New York New Yorker sail compute computer foreign direct director serve assist assistant correspond shop shopper survive invest investor defend immigrate immigrant reside lead leader southern 1. shoppers 2. immigrants 3. residents 4. computer 5. survivors 6. leader 7. assistant sailors 9. southerners 10.correspondent II. 1. engineer 2. mountaineer 3. volunteer 4. profiteer 5. trainee 6. appointee 7. interviewee Absentee

sailor foreigner servant correspondent survivor defendant resident southerner



B. Function and Structure 1.Complete the following dialogues: 1) Mr. King: If you don?t mind my saying so, your daughter is a very charming young lady. Mrs. Smith: It?s very kind of you to say so. 2) Susan is in a new blue sweater. Mary: What a beautiful sweater! Susan: Do you think it looks good on me? Mary: Yes, you look terrific in blue. Susan: I?m so pleased to hear that. Mary: Look, it matches your pants extremely well. Susan: Oh, you flatter me. Mary: No, I do like it very much. It must be very expensive.

Susan: You won?t believe it, but it was really cheap. Mary: I wish I could find one just like it. 3) Maggie bought a new pair of shoes. Maggie: What do you think of my new shoes? Cathy: They?re nice. Maggie: I?m glad you like them. Cathy: I like the color too. They match your dress very well. Maggie: Thank you for saying that. I bought them at half price. Cathy: That?s incredible! It is very lucky of you to find them. 4) In an office Mr. Edward: You are a helpful assistant to me. I compliment you for your excellent work. Miss Simon: It?s very kind of you to mention it. Mr. Edward: If I may say so, you are the most efficient secretary I?ve ever met. Miss Simon: How kind of you to say so. Mr. Edward: You deserve it, really. 5) Mr. Hunter: I?d like to express my admiration for your efficiency, Miss Smith. I?m wondering how you can manage to do all these in one day. Miss Smith: I?m glad you think so. But I should say without my colleagues? cooperation, I wouldn?t have completed the job so soon.

C. Practical reading 1. PUMA “VORTEX”. 2. UMBRO “TACTIC” FOOTBALL. 3. MITRE “INFINITY PRO” FOOTBAL. It?s made of synthetic. 4. ? 6. 5. ADIDAS “QUESTRA” ORBIT EUROPA FOOTBALL. 6. Gilbert Rugby Ball. 7. ADIDAS BASKETBALL. It?s made of rubber. 8. It has adjustable goal height; the base is fitted with two wheels for full portability; it can be delivered home free of charge. 9. Cat. No. 300/1154. 10. It doesn?t contain a backboard. D. Additional vocabulary Match the following words about sports with the Chinese equivalents. 1. soccer j. 足球 2. judo m. 柔道 3. wrestling c. 摔跤 4. water polo v. 水球 5. badminton h. 羽毛球 6. figure skating a 花样滑冰 7. golf r. 高尔夫球

8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

baseball rugby cricket hockey boat race softball mountaineering motor racing boxing marathon race skating skiing bowling gymnastics chess weight-lifting martial arts shooting

e p. k. s. u b i f x l y d o. g. t q. n. w

棒球 英式橄榄球 板球 (冰上)曲棍球 赛船 垒球 登山运动 摩托车竞赛 拳击 马拉松赛跑 滑冰 滑雪 保龄球 体操 国际象棋 举重 武术 射击

Unit 2

Reading I
Pre-reading: 1. Brainstorming: write down businesses which belong to different types of ownership (In many countries all of the types of business can be privately owned. Students may have different opinions about the current situation in China. In any case, the economic policy in China has changed a lot in recent years.) Public ownership Mixed (private or public) ownership Railroad Restaurant Telecommunication service / post Retail business office Television / radio station Hotel Electric power industry Travel agency Journalism / publisher Department store Air transport industry Food manufacturer Banking Supermarket Oil company Advertising agency Stock market Repair service

2. Pairwork: 2) Ownership existing in China: state-owned, private ownership, public ownership, individual ownership, collective ownership, joint venture, foreign enterprise… 5) Before the introduction of the policies of reform and opening to the outside world, China had a unitary public ownership economy, which lacked vitality. But since the reform and opening to the outside world, the Chinese government has encouraged the development of diversified economic elements while insisting on the primacy of public ownership. As a result, both the individual and private economies have developed rapidly. By the end of 1998, the registered industrial and commercial enterprises of individual and private ownership amounted to 32.4 million, and they had 78.24 million employees; Chinese-foreign joint ventures, Chinese-foreign cooperative enterprises and foreign ventures numbered 325,000, absorbing 265.6 billion yuan of foreign direct investments. The development and expansion of these enterprises have played important roles in many aspects, such as bringing convenience to people?s everyday lives, making up for the deficiency of construction funds, and introducing advanced technologies and management from abroad. At the same time the control of the public-ownership economy has been further strengthened. In 1999, the increased value of state-owned enterprises and industrial enterprises above a certain scale made up 24.7 percent of the notion?s total gross domestic. Now the mutual development pattern for diversified ownership with the public ownership economy as the mainstay has been basically formed. Exercise: 2. Choose the best answer to complete the following sentences. 1. b 2. a 3. d 4. b 5. b 6. b 3. Give the English word for the meaning provided. 1.proprietorship 2.capital 3.legal 4.liability 5.dividend 6.withdrawal 7.dissolve 8.corporation 9.assets 10.dominate 11.utility

4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary. 1. no more than 2. to go into debt 3. started, with 4. will have to close down 5. be defined, as 6. consisted of 7. accounts for 8. are liable for 9. be offset 10. Running out of 11. in the extent of 12. formalities 5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.

1.The annual output of the steel plant accounts for 40% of the total annual steel output of the country. 2.He is not that old. I guess he is no more than 45. 3. Because of inefficiency of the management, the factory has closed down. 4.He had the advantage over other young people of being born into a wealthy and powerful family. 5. In that wicked place, honest people were considered as fools. 6. Any adult is liable for whatever he says or does. 6. Word study Key 1. a. There's a big difference between knowing that something is true, and being able to prove it. b. The heat in Arizona is different from the heat here, since it's very dry. c. The two sides in the dispute still differ with each other over the question of pay. 2. a. In Oxford Dictionary, the sportsman is defined as a good fellow who is fair to opponents. b.. People say that students are by definition idealistic and impatient. c. Each of us might define the concept of freedom in a slightly different way. 3. a. This nation, with its developed industry, seemed likely to dominate the whole of Western Europe. b. After some discussion, peace and development were adopted as the dominant themes of the conference. c. As our dominance of the market is seriously threatened by this new product, efforts should be made to retain it. 4. a. The consequences of the recession in that country have extended beyond its borders. b. He is so fully occupied that his working day often extends well into the evening. c. With some acceptable reasons, the student has got an extension to finish writing his thesis. 5. a. Each of the classes will elect two students to represent for the conference. b. We discussed these issues with a senior representative of the company. c. In about 5years, the firm has established adequate representation in Europe. Post Reading

Task 1 Students can be guided to compare the three types of ownership in terms of: business scale, product range, business volume, employee motivation, corporate reliability, financial standing, financial support, business owner?s responsibility, corporate management, operation efficiency, operation cost, cash flow… Task 2

Reading II

The corporate form of ownership has several advantages. The first is its ability to attract financial resources. A second advantage is that if the corporation attracts a large amount of capital, it can make large investments in plants, equipment and research. A third advantage is that a corporation can offer high salaries and thus attract talented managers.

1. T 2. F 3. F 4. NM 5. F 6. F 7. T 8. F 9. T 10. F

1. b 2. a 3. d 4. b 5. c 6. d 7. a 8. b 9. c 10. c Special use 1. 1) a 2) b 3) b 4) b 5) a 6) c 7) b 8) c 9) d 10) d 2. 1) will be cleaned, will have been cleaned 2) has made, has been made 3) being signed, signing/to be signed 4) has been resulted, has resulted 5) be increased, increase 6) were not agreed, didn?t agree 7) was put, was put forward 8) being repaired, is being repaired 9) encouraged, was encouraged 10)would be set, (should) be set

1. They will have to close down soon because business has been bad recently.

2. We are running out of typing paper, so let the secretary buy some as soon as possible. 3. The committee for cultural development consists of 10 famous experts from 8 universities of the country. 4. The Post Office is not liable for damage to a parcel by mail if it is not insured. 5. The supermarket goes into debt due to bad management. 6. The small company, which had no more than 10 people 5 years ago, now has developed into a big business with 3 subsidiary companies. 7. Prices of oil range from $28 to $30 a barrel in the international market. 8. Selling is defined as assisting customers and helping them make a wise buying decision. 9. This business serves customers in the form of high-quality products. 10. Most consumers are dissatisfied with the after-sales services of computers. Cloze 1. unpopular 4. privatisation 7. sums 10.with 13.pay

2. an 5. defense 8. tax-payer 11.profitable 14.as

3. employees 6. concern 9. Since 12.than 15.admired

Extended activities
B. Lexical knowledge

Verb pollute arrange observe treat permit inform divide produce manage consider II. lazy laziness partner partnership likely likelihood ideal idealism scholar scholarship

Noun pollution arrangement observation treatment permission information division production management consideration

Verb combine suggest repeat found invent develop educate require discuss confuse criticize criticism relation relationship careless carelessness leader leadership mother motherhood

Noun combination suggestion repetition foundation invention development education requirement discussion confusion

adult adulthood shy shyness child childhood 1. Tourism 3. Laziness 5. scholarship 7. relationship 9. likelihood

tour tourism friendly friendliness hero heroism 2. childhood 4. shyness 6. helplessness 8. heroism 10.leadership

B. Function and Structure 1. Complete the following dialogues: 1) Mike: Is there any chance of my borrowing your typewriter? Tom: For how long? Mike: Until next Monday. Tom: Yes, I think that would be all right. 2) Mr. White: Hi, Mr. Johnson. Can you spare me a few minutes? I?m totally confused by these accounts. Could you give me some advice? Mr. Johnson: What accounts? Oh, just leave them to me. You?re a new hand after all. Mr. White: Thank you for the offer, but I have to learn how to deal with them all by myself eventually. 3) On the train Passenger A: Excuse me. Is this seat taken? Passenger B: No, it?s not. Passenger A: Oh, thank you. Passenger B: Oh, what a heavy trunk! Can I give you a hand? Passenger A: (He puts his trunk in the overhead rack.) No, thank you. I can manage, really. Passenger A: It?s hot, isn?t it? Could you oblige me by opening the window? Passenger B: My pleasure. 4) Susan: Would you be so kind as to let me stay with you for a few days? Elsa: It really depends on when. Susan: Until next weekend, if it?s OK. Elsa: Oh, I?m so sorry. My sister will visit me the day after tomorrow. 5) Mr. Blake: May I ask a favor of you? Miss Stewart: Yes? Mr. Blake: Could I bother you to get Mr. Irvin at Account Department on the telephone for me? Miss Stewart: All right. Let me do it for you. (She dials.) Hello, Mr. Blake calling Mr. Irvin, please. (to Mr. Blake) He?s on the phone. (She hands him the

receiver.) Mr. Blake: Mr. Irvin, I?m awfully sorry to say that I find myself in an embarrassing situation. I made another lunch date for today and forgot to enter it in my appointment book. May I bother you to set aside half an hour for me tomorrow noon? 6) Michelle: Oh, Harry, what?s up? Why are you staying up so late? Harry: Today?s translation assignment is very difficult and I haven?t finished it yet. Michelle: Would you like me to do it for you? Harry: It?s very kind of you to offer, but I think I can do it myself. 7) Mrs. Smith: Philip, Philip, can you give me a hand? Mr. Smith: OK, darling. Mrs. Smith: Would you please join me in the kitchen? It?s getting late and we have vegetables to prepare. Mr. Smith: Leave it to me. I?ll make the vegetable salad. Robbie: Mom, how about me preparing the apple pie?
Mrs. Smith: No, it?s all right. You just relax with your grandpa. I?ll get you to help serve later.

8) Cathy: Would you mind if I turn the TV on? There?s a cowboy film on channel 8. Fanny: Really? Wonderful! I?d like to watch it too. By the way, will you do me a favor? Cathy: Yeah? Fanny: I was wondering if you could lend me your car tomorrow. Cathy: No problem.

C. Practical reading
1. unlucky in love 3. courtship 5. woo, woo 7. Romance 9. deal 2. in tears 4. agreement, agreement 6. on-off 8. leap into bed 10.dowry

D. Additional vocabulary
Match the following words about company ownership and economy with their Chinese equivalents. 1. global corporation 33. 全球公司 2. multinational corporation 31. 跨国公司

3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.

holding company trading company trust company subsidiary company paper company parent company industrial company public limited company (PLC) private limited company public utility company big business small business small and medium-sized company conglomerate overseas-funded enterprises joint venture single-proprietor business partnership business joint-stock company non-stock corporation state enterprise public sector private sector manufacturing sector service sector nationalization privatization planned economy market economy knowledge economy economy of scale mixed economy controlled economy

21. 32. 20. 2. 8. 9. 1. 3. 17. 24. 5. 18. 26. 15. 12. 4. 30. 14. 29. 35. 25. 28. 13. 6. 34. 19. 10. 22. 11. 7. 16. 27. 23.

控股公司 贸易公司 信托公司 子公司 皮包公司 母公司 工业公司 (股票)上市公司 私营有限公司 公用事业公司 大企业 小企业 中、小型公司 联合大企业 外资企业 合资企业 独资企业 合伙企业 股份公司 非股份公司 国有企业 公共部门 私营部门 生产部门 服务业部门 国有化 私有化 计划经济 市场经济 知识经济 规模经济 混合经济 受控经济

Unit 3 Reading I
Pre-reading: 1. Brainstorming: (Key for reference) noun collar, sleeve, cuff, button, buckle, zip fastener, lace, lining, pocket, tie, bow tie…


color, size, material, fabric, style, price, brand, pattern, design, cloth… skirt, blouse, jacket, shirt, T-shirt, sweatshirt, coat, overcoat, waistcoat, sweater, pullover, trousers, pants, shorts, suit, blue jeans, underwear… put on, wear, dress, undress, fasten, change, unfasten, take off, pull off, loosen,

2. Choose the best answer to complete the following sentences. 1. b 2. c. 3. b 4. d 5. c

3. Give the English word for the meaning provided.
1. fashion 2.classify 3.trickle 4.mature 5.reject 6. privilege 7.fad 8.imitate 9.identify 10.adopt 11.appeal 12.casual 4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary. 1. in a way 2. affordable 3. in addition 4. compete with 5. has been trickling down 6. based on 7. appealing to 8. has been handed down 9. belief 10. is, disapproved of 11. are more concerned with 12. symbol 13. to speak of 14. rather than 15. originate 5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text. 1. This man is concerned with environmental protection. 2. It is no good for people to compete with each other. 3. Direct taxation is usually based on income. 4. In order to find a better job than the present one, Jack worked hard and learned some necessary skills in addition. 5. You should classify the information you have collected at your own convenience.

6. It is a pity that classical music nowadays appeals to few university students. 7. Reading this novel, we can identify (ourselves) with the main character.

6. Word study
1. a. The recent rise in crime is a matter of considerable public concern. b. Deeply concerned at the news of an air-crash, Mr. Smith called the airline company for further information. c. A civil servant should be always concerned for the welfare of the people. 2. a. Mail has to be classified in post office according to where it is to go. b. Eggs are classified by weight as Extra Large, Large, Medium, Small, and Peewee. c. The classification of books in the library helps people to find more easily the books they want. 1. a. Identified as one of the most popular singers, Cathy was surrounded by her fans and pressed to leave signatures for them. b. It seems to some people quite natural to identify poverty with crime. c. To defend against loss or theft, the cards usually require the user to enter a personal identification number as well. 4. a. The argument that the use of steam engine originated many other reforms is generally agreed upon. b. Today's ceremony is a modern version of a tradition which has its origins in medieval times. c. It's not a bad movie, but there's nothing very original about it. 5. a. Feminists rejected traditional notions of the role of women in society.. b. The young man keeps applying for jobs but constant rejections have depressed and discouraged him. c. Catherine rejected many suitable men before settling on Tom. Post-reading Task 1 ? Fashion was one means by which people competed with one another. ? People hope to raise their social position by following the fashions of privileged people. ? Fashion is a form of nonverbal communication that provides a way for people to express their identities and values. ? People follow fashion to make them more attractive. ? People treat fashion as a symbol of rebellious political and social beliefs.

Reading II
Dictation What is your dress sense like? Do all clothes suit you? Can you wear any style or color you like and still look good? For most of us, the answer is no. We have to choose our clothes carefully to suit ourselves and the shape of our body. Patterns make things look different, so if you are not as slim as you would like to be, wear dark colors or choose suitable patterns. If you are tall and thin, don?t wear vertical stripes. A T-shirt with horizontal stripes, on the other hand, will make your shoulders look broader. Comprehension 1. F 2. T 3. T 4. F 5. NM

6. T 7. F 8. T 9. F 10. F

Vocabulary 1. c 2. b 3. a 4. a 5. a 6. d 7. d 8. c 9. b 10. b Translation 1. Though we?re not concerned with who is right or wrong, we want to find out the cause of the accident. 2. This chain store sells a variety of men?s wear and women?s wear. 3. It turned out that the gold watch of the hotel manager had been handed down to him from one generation to another in his family. 4. The size of garments can be classified into four types: small, medium, large and extra large. 5. Hemingway was good at describing bullfighting, which originated in Spain. 6. In a way, the entrepreneurs with the most practical experience are the wisest and the most capable. 7. It was because of its challenging nature that the chance of working abroad appealed to him. 8. The committee disapproved of the proposal because they were not willing to run the risk of losing money. 9. As the phrase was used repeatedly, it began to take on a different meaning. 10. Many recent immigrants to America often cling to the values of their own nations. Cloze 1. demanding 4. Advertisers 7. follow 10.photographed 13.charge

2. Models 5. pose 8. acting 11.fashion 14.fees

3. under 6. in 9. desired 12.specific 15.contracts

Extended activities
A. Lexical knowledge I. cover →coverage long→length propose →proposal marry→marriage warm→warmth survive→survival store→storage true→truth refuse→refusal pack→package grow→growth dismiss→dismissal stop→stoppage young→youth arrive→arrival block→blockage wide→width bury→burial II. patient patience inefficient inefficiency brave bravery curious curiosity certain certainty machine machinery attend attendance current currency infant infancy honest honesty expect expectancy slave slavery bake bakery major majority depend dependence secret secrecy 1. secrecy 2. machinery 3. certainty 4. accuracy 5. inefficiency 6. patience 7. bakery 8. majority 9. Attendance 10.curiosity B. Function and Structure 1. Complete the following dialogues. 1)Mr. Steven: Good morning, Robbie. Oh, what?s wrong with you? Robbie: Nothing. Absolutely nothing. Mr. Steven: Sure you?re OK? You look so depressed. Robbie: I simply don?t know how to continue with my new marketing project. Mr. Steven: There?s no reason to feel discouraged. Surely the project is getting complicated. If you keep trying, you?ll certainly find a way out. Robbie: May be you are right. I?ll keep trying. Mr. Steven: Just have confidence in yourself. 2) Mr. King: Hello, Maggie. Can you get the report done before Tuesday? Maggie: I?m afraid I can?t, Mr. King. You see, I?ve completed only half of it. Mr. King: Oh, come on, Maggie. You can do it! You?re the best secretary in the company. I have every reason to believe you can finish it.

Maggie: Thank you very much for your encouragement. I?ll try my best to get the work done on time. 3) Bill: Are you all right? Susan: I?m so upset, Bill. I didn?t get the promotion. Bill: I can?t believe it, Susan. You?ve been doing great. You are the best in your division. If anyone deserved it, you did. Susan: Thanks for your understanding, Bill. I really did think I was going to get it and that?s why it hurts so much. Bill: Don?t let it get you down. There?ll be other promotions. Better luck next time. 4) Sally: Mr. Thompson, I?m very sorry. I don?t know why I did so poorly today. Mr. Thompson: It?s not so bad as you thought. Overall you played a good game and you stuck to the game plan. Sally: Well, I should have done better. I prepared well and was mentally up for the game. Mr. Thompson: Again, no faults of yours. Your opponent is an experienced player. You made a small error and she jumped at it. Sally: Yeah, she really played a perfect game today. Mr. Thompson: She sure did. But don?t take it so badly. Anyway, there?s always a second chance. You will play her later in the season. I?m sure you can beat her if you improve your serves. Cheer up, my dear. Sally: It?s very kind of you to say so. I don?t know why I let it get me down. 5)Mary: Mrs. Smith, you seem to be a bit upset. Could I ask what you are worried about? Mrs. Smith: My husband was badly hurt in an accident last night. Mary: Really? That?s too bad. I?m sorry to hear that. I should worry if I were you. Mrs. Smith: It was terrible, and I hope I?ll never experience anything like it again in my life! Mary: Everything will be fine. You needn?t worry about that too much. Please let me know if there?s anything I can do. I?ll be glad to take care of the kids while you go to the hospital. Mrs. Thomson: I?m OK. Thank you very much for your kindness. I might need your help tomorrow if you don?t mind. Mary: Not at all. 6) Cathy: Oh, Jean, everything OK? You look so terrible. Jean: Darn, I lost my handbag in the restaurant.

Cathy: I?m sorry to hear that. Have you called the restaurant?s lost and found department? Jean: Yes, I did. They said they knew nothing about my bag. I?ve got my ID card, my driving license, my visa and $ 500 in it. All was gone now! Mary: Come on, come on, my dear. It could happen to anybody. Let?s just hope for the best. You know, it happens every day that people lose and find things. 7) Jack: How did you do in the speech contest? Mike: Don?t mention it. I passed the first round but in the second round I was beaten. Jack: What a shame you didn?t win the contest. Now, don?t get upset about it. Try and look on the bright side. You lost the game but gained the experience. That?s important. Mike: I?m so grateful. 8) Lily: Jessica, may I know what is worrying you? Jessica: How discouraging! It seems I can never write a good composition. Lily: Come on, you?re doing very well. Jessica: Doing very well? Just look at the teacher?s corrections all over the pages. I?m afraid I?ll have to give up my writing course. Lily: Don?t give up now! You can do it, I?m sure. Jessica: No, I don?t think so. Lily: Have you heard of the old saying, “ Where there is a will, there is a way”. Just stick to it. You?ll improve as you write more. Jessica: Thanks.

C. Practical reading 1. c 2. d 3. b 4. b 5. c 6. a 7. a 8. b D. Additional vocabulary Match the following words about clothes with the Chinese equivalents. 1. jeans 11. 牛仔裤 2. blouse 18. 女衬衫 3. T-shirt 15. T 恤衫 4. skirt 7. 裙子 5. pants / trousers 6. 裤子 6. dress 2. 连衣裙 7. suit 17. 成套西服 8. vest / waistcoat 26. 背心 9. jacket 24. 茄克 10. overcoat 21. 大衣;外套 11. gown 23. 宽大的外衣;晨衣 12. maternity dress 33. 孕妇服

13. 14. 15. 16. 17. 18. 19. 20 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.

shirt overall dustcoat raincoat shorts pullover pajamas nightdress underwear sweater fur cotton wool leather silk print stripe check ready-made tailor-made formal wear casual wear sport wear

34. 4. 3. 19. 8. 30. 35. 10. 22. 12. 1. 32. 29. 27. 14. 16. 25. 28. 31. 20. 13. 5. 9.

(男用的)衬衫 (连衣)工作服 风衣 雨衣 短裤 套衫 (尤指男子穿的)睡衣裤 女睡袍 内衣 毛线衫 毛皮 棉布 羊毛 皮革 真丝 印花布 条纹布 格子布 现成服装 定做的衣服 礼服 便装;休闲装 运动服

Unit 4 Reading I Pre-reading: 1. Brainstorming: (Key for reference)
a. bargain an effective sales technique to encourage customers to purchase something offered, sold or bought cheap an opportunity not to be missed to buy something at a price lower than usual a trick to make you buy something that you don?t really need to negotiate over the terms of an agreement or contract to negotiate with the seller for the purpose of bringing the price down a good way to save money

an unusual way of “making” money a way of making expensive products appear cheap
b. discount store 折扣商店, chain store 连锁商店, grocery store 杂货店, sky market 露天市场, night market 夜市, street market 路摊, Text Notes garage sale 现场旧货出售, five-and-ten-cent store / dime store 廉价商店, e-business in the Internet 网上交易, flea market 跳蚤市场(旧货和廉价商品市场) public produce market 农产品零售市场, secondhand market 旧货市场

supermarket 超级市场, auction market 拍卖市场,

1. …the attraction of the novelty soon fades: Soon, people lose their interest in this new cheap product and no longer have the enthusiasm to buy it 2. …breathtaking impertinence: Although the one-penny reduction of the price may well be considered to be an insult, it produces great excitement to buyers and encourages them to buy it.

2. Choose the best answer to complete the following sentences.

1. c









3. Give the English word for the meaning provided. 1. accuse 2.whereupon 3.novelty 4.fade 5.outrage 6.defense 7.extort 8.innocent 9.breathtaking 10.sane 11.trifle 12.tremendous 4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary. 1. extravagant 2. for the sake of 3. in bulk 4. falls for 5. served her right 6. for his lifetime 7. whereupon 8. trifle 9. are, piled up 10. in her defense 11. to start with 12. all the same 5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text. 1.The peddler bought batteries in bulk and sold them to public at a low price. 2. This dress is a trifle too short.

3.I?ll do whatever I can for the sake of my family. 4.It will serve robbers right if they are put into prison. 5.The good-for-nothings stopped the little boy and extorted money from him. 6.The firm marketed many types of goods throughout the country. 7. Since you?ve bought these shares, you might as well hold them till their value goes up. 8. It has never occurred to me that I ?ll open my own business. 6. word study 1. a. The shop assistant was accused of theft and taken to the police station b. Human rights lawyers have accused the police of beating Martin to death. c. He resolutely denied the accusation that he had accepted bribes. 2. a. She was fired, even though she offered to buy dishwashing detergent for the center. b. Bargains are offered as an inducement for more customers to come and buy. c. All the houses built are sold out and the ones being built have already been under offer. 3. a. childen could hardly resist the temptation of the wonderful look and tantalizing smell of the fruits on the dinner table. a. This type of plastic is highly resistant to steam and acid. b. Any policy that creates unemployment is likely to meet with strong resistance. 4. a. The memory of the last disaster had faded from people?s mind. b. Your natural hair colour begins to fade as you grow older. c. The sound of the motorboat faded away in the distance. 5. a. The consumption of alcoholic beverages are strictly prohibited in some countries. b. They are prohibited from revealing details about/to the candidates.
c. All schools strictly enforce the prohibition against smoking on school grounds.

Post-reading To be a great bargain hunter? Simply try these tricks: ? Never buy anything just because it’s on sale. Make sure you’ll actually wear the item and that it works with at least a few pieces in your existing wardrobe. ? Work your connections. Keep in touch with sales staff at your favorite stores and ask them to advise you of upcoming sales and specials in advance. ? Shop with a mission. Try to have a look or an item in mind when you venture out rather than just aimlessly browsing. ? Unless you’re an accomplished seamstress, don’t buy items that are ill-fitting or flawed. ? Go shopping with a friend. The best reason is so they can talk you out of an unwise purchase. They can also offer a second opinion on the usefulness, value, or beauty of the merchandise you are considering.

? You can seem genuinely interested in the merchandise and friendly to the vendor, while your partner points out all the disadvantages, without belittling the merchant directly. ? Shop seasonal sales. Make seasonal purchases — winter coats, leather jackets, bathing suits, even summer dresses — at the end of the season. You'll get major discounts, and you'll be stocked up for next year. ? Invest in wear-with-anything pieces. A great-fitting pair of black trousers and a knee-length skirt go the distance, since you can wear them several times a week, paired with different tops. ? Check out discount stores for basics. Discount department stores may not be the place to buy an elegant evening dress, but they’re perfect for snapping up t-shirts, basic stretch pants, and cotton undergarments. ? Bump up your accessories. Spend your money on beautiful shoes and a great bag. Rich-looking extras make even the simplest outfit look polished. ? Take inventory before you shop. Impulse buys can be a waste of money — especially if you splurge on a pair of black pants, only to see your ten other pairs when you get home. Assess your needs before you hit the stores so you won't buy pieces similar to those you already have. ? Look for store labels. Many department stores, such as Saks Fifth Avenue, have a house clothing brand. They offer up-to-the-minute styles but are much cheaper than big-name brands.

Reading II

Manufacturing companies compete for some special display places. In fact, there is strong competition among them. Each one wants to win the display shelf placed at eye level in a grocery store. Products that are placed on the top or bottom shelves are not purchased by many shoppers. The easiest product to choose is the one that is easiest to see, so there are advantages to having a product within easy reach.


1. F 2. T 3. T 4. F 5. F 6. NM 7. T 8. F 9. T 10. NM


1. c 2. b 3. d 4. a 5. c 6. b 7. c 8. d 9. a 10. b Special Use:

1. c 6. d 11.a

I. 2. c 7. d 12.d

3. d 8. b 13. c

4. c 9. c 14. a

5. d 10.b 15. c

1. would go, were 2. were 3. had paid, was 4. stayed 5. had gone, would be 6. would have taken 7. had rained 8. left 9. had caught, would not be waiting 10. didn?t follow, had, wouldn?t have had, had followed


1. The evil man who had repeatedly extorted money from Jane was finally caught. 2. Since the color of the shoes matches your dress, you might as well buy it. 3. The employees accused some members of the Committee of accepting / taking a bribe from the owner of a private business. 4. For the sake of convenience, we can discuss their plan to increase sales from three aspects. 5. Her finger was cut off by a machine in an accident five years ago. 6. It had never occurred to me for a moment that he could have made such a silly decision. 7. His work piled up while he was in hospital. 8. Although he is very proud / self-important, I think you should ask him for advice all the same. 9. We tried to persuade him to agree to the company?s pay offer, but he refused. 10. Jack always prefers to start early rather than leave everything to the last minute.


1. concern 5. or 9. discounting 13.undercuts

2. relation 6. disapproval 10.lower 14.responding

3. competing 4. pricing 7. Similarly 8. but 11.prices 12.at 15.in

Extended activities

A. Word Formation

1. changeable weather 2. reliable sources 3. regrettable failures 4. a knowledgeable professor 5. a permissible error 6. an enjoyable weekend 7. a comfortable life II.

8. a commercial center 9. a musical or a musical comedy 10.an additional tax 11.a national football team 12.educational background 13.a traditional festival 14.a formal invitation

imagination imaginary custom customary please pleasant differ different Europe European suburb suburban satisfaction satisfactory moment momentary confidence confident tolerance tolerant second secondary preparation preparatory Canada Canadian America American urge urgent exist existent 1. customary 2. suburban 3. satisfactory 4. confident 5. momentary 6. pleasant 7. American 8. different 9. imaginary 10.urgent
B. Function and Structure 1. Complete the following dialogues. 1) Cindy: What?s wrong? You look so tired, Susan. Susan: Nothing. I didn?t sleep well. You see, the couple next door quarreled bitterly last night. And whenever it starts, it lasts for hours. I?m really fed up with their quarreling like that. They are driving me mad. I hate living next to them. Cindy: If I were you, I?d do something to bring back peace between them. Susan: I?m afraid that?s the last thing in the world I should do. 2) Cathy: Would you please not to use a cup as an ashtray, Tommy? It doesn?t look good. Tommy: Oh dear, I?m sorry. But whenever I want to smoke, there?s never an ashtray around. Cathy: Why don?t you complain to the waiter? I?m sure he will get you one. Tommy: Good idea. Excuse me, waiter, would you mind bringing me an ashtray? Waiter: Oh, I do apologize. What negligence! I will get one for you right now. 3) Customer: Excuse me, miss. I?m sorry to bother you, but I?m afraid that I have a complaint to make about the TV set I bought here last week. Saleswoman: May I know what the problem is? Customer: It simply doesn?t work. When I turned it on, there?s no sound nor picture. Saleswoman: Did you use the antenna? Customer: Yes, I did. But it didn?t help. Saleswoman: It?s unbelievable. Did you try it here before you took it home? Customer: You didn?t allow me to try it, did you?

Salesman: I just don?t know what to say. I?m awfully sorry. Please send the set in and we?ll have it checked. 4) Mr. Johnson: Tom, you are always late for class. I think I have to give you a warning. Tom: I?m awfully sorry, Mr. Johnson. But every morning I get to the bus stop, there is always a huge crowd waiting and… Mr. Johnson: That?s no excuse. I just want to let you know this kind of behavior is not acceptable in my class. Tom: But, Mr. Johnson… Mr. Johnson: Tom, but me no buts. Mind you, I?m not prepared to put up with that any longer. 5) Boss: I think it?s about time you got the report ready, Miss White. I asked you to finish it today, didn?t I? Secretary: I?m sorry, Mr. Robinson, but it?s not quite ready yet. I?ll have it done by tomorrow. Boss: It?s too late. You?ve been working on it for two weeks already. I hate to bring this up, but how come you can?t have your work done on time? Secretary: I?m not very familiar with this new computer program. And I still haven?t caught up with the work I missed while I was on vacation. Boss: Well, I?ve had enough of your excuses, Miss White. Your work has been slipping for the past several months. I?m rather upset about your slackness. Secretary: Please accept my apology, Mr. Robinson. I know I?m not working up to my capabilities. You?ll see a real improvement in my work from now on.

6) Jessica: I wish you wouldn?t play the TV so loud. Mary: Sorry. I didn?t realize I was bothering you. Were you trying to sleep? Jessica: Yeah. And by the way, please don?t use my computer without asking. Mary: I apologize. You?re right. I should have asked. 7) Diner: So you are the waitress in chief here. I?m afraid I have a complaint to make about your service. First, I?m not at all satisfied with the surrounding here. The dim light gave me a lot of trouble when I tried hard to make out what on earth was there in the menu. It?s stuffy and hot. Would you mind having the air-conditioner on? Please tell your dear customers that smoking is not permitted here. The nasty smell is driving me mad. Second, I?m fed up with the waitress?s inefficiency and carelessness. I waited for more than half an hour until somebody actually noticed me. When I was served, the girl brought me wrong dishes three times. As for those dishes, you see, the soup is too salty and the bread is stale. By the way, would you please ask your staff to cut their fingernails shorter and wash their hands before serving the dishes. I think it?s about time you threw this dirty and greasy tablecloth away. I?m not prepared to tolerate all these any longer. By the way, the bill you sent me was incorrect. Waitress in chief: Oh dear, I?m awfully sorry. 8) Mary: You look so miserable. What?s the trouble? Jenny: Oh, it?s just the life…it?s so boring. I?m fed up with cooking dinners, washing dishes, scrubbing the floor, bathing the baby, watering the garden, ironing clothes… Every day just the same. I?m totally exhausted. Mary: But you needn?t hurry to work every morning, in a crowed bus. Think of

those career women. A full-time job to take as well as a family to look after! They have more reason to complain than you.

C. Practical reading
A. B. C. D. E. F. G. H. I. J. K. L. $40 48-hour $1250 1 year $1650 2 days $160 31-day 3-day $380 15-day 24-hour charge for the on-site maintenance contract of the notebook computer home delivery of the desktop computer price of the desktop computer warranty of the notebook computer price of the notebook computer free training of how to use the desktop computer at the company price of the software included in the package of the desktop computer money-back guarantee of the desktop computer free training of how to use the notebook computer price of the software of the notebook computer money-back guarantee of the notebook computer free delivery of the notebook computer

D. Additional vocabulary Match the following words about consumer and consumption with the Chinese equivalents. 1. commodity b. 商品 2. commodity market p. 商品市场 3. consumer i. 消费者 4. consumer durables v. 耐用消费品 5. consumer non-durables a. 非耐用消费品 6. consumer resistance w. 消费者的抵制 7. consumer price index g. 消费品价格指数 8. Consumer Council o. 消费者利益保护委员会 9. consumer protection h. 消费者保护 10. consumer demand u. 消费者需求 11. consumer borrowing q. 消费者举债 12. consumer spending k. 消费者的开销 13. consumer acceptance x. 消费者接受某品牌的意向 14. consumer goods s. 消费品;生活资料 15. consumer credit l. 消费者信贷 16. consumer group f. 消费者集团 17. consumer investment r. 消费者投资 18. consumer services m. 消费者服务 19. consumerism e. 消费者主义

20. 21. 22. 23. 24. 25.

consumables consumption tax consumption loan conspicuous consumption induced consumption home consumption

c. y. j. t. d. n.

消耗(费)品 消费税 消费性贷款;个人贷款 炫耀性消费;铺张消费 诱发消费 国内消费

Unit 5 Reading I

1. Brainstorming: (key for reference)
Compulsory subjects Maths Physics Chemistry English Chinese Management Business Economics

Elective subjects Arts Literature Music Biology Geography History Public relations Accounting

Others Banking American culture British culture Business writing Negotiation International trade Hotel management Secretary

2. Choose the best answer to complete the following sentences. 1. c 2. b 3. c 4. b 5. D 3. Give the English word for the meaning provided.
1.revise 5. outline 9. segment 2. scope 3. achieve 4. trick 6. modest 7. intellectual 8. announce 10. undertake 11. guideline 12. approach

4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary. 1. to fit into 2. put off 3. glazing over 4. sticks to 5. arising fro 6. stirred yourself 7. for the time being 8. take in 9. to try out 10. went for 11. to be dipped into 12. sets, aside 13. at sea 14. are being brought down 15. to take control of 16. more or less
5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.

1. If you make a promise, you should stick to it. 2. The meeting has been put off for a week.

3. I?m at my best in the morning. 4. By comparison, day flights are more crowded than night flights. 5. Marketing of this product was first carried out on a small scale. 6. Accidents often arise from / out of carelessness. 7. This tent can hold up to twenty people. 6. Word study 1. a. During his summer holidays he soaked himself in his new novel. b. The decoration firm soaked me for the decorations they did to my apartment. c. The rain had come in through the bottom of our tent and completely soaked our clothes. 2. a. I almost lost control of the business I had worked so hard to build. b. Mary used diet and exercise to bring her weight under control . c. The installed computer systems will control the lighting, heating and security of your house. 3. a. She eventually achieved her goal of becoming a professor. b. The Charity Committee is said to have already achieved its goal of collecting 100,000 dollars for the poor and the homeless. c. Landing on the moon for the first time was regarded as an epic achievement of the human race. 4. a. To carry out this project would require increasing the investment by 40%. b. All the incoming students are required to take placement examination as soon as they get registered. c. As science and technology have advanced, the requirement for back-breaking toil has diminished. 5. a. She has been racking her brains for quite a long time, but so far she has accomplished nothing. b. The task to turn China into one of the most powerful countries will not be accomplished in one generation. c. The accomplishment of the learning tasks depends mainly upon the efforts of both teachers and students.

Reading II
Dictation In Europe today, children are required by law to go to school. In Britain, children between the ages of five and sixteen have to attend school. Many stay at school until they are eighteen years old, when some go on to university. The school day begins at about 9.00am and continues until between 3.30pm and 4.30pm, depending on the age of the students. After that, the students are free - except for their homework, of course.

1. F 6. T 2.T 7. F 3. F 8. NM 4. NM 5. T 9. T 10. F

1. c 2. b 3. a 4. c 5. d 6. a 7.b 8. c
Special use: Subjunctive mood of verbs (2)

I. 1. a 2. d 3. a 4. a 5. a 6. d 7. c 8. a 9. b 10. a II. 1. has been decided, (should) be offered 2. did/had done, (should) be set 3. (should) be shortened, (should) be improved 4. should divorce 5. was 6. (should) be 7. (should) report 8. (should) cost

1. Sorry, I can?t fit in any more callers/visitors this morning 2. Let?s try out the computer before we finally decide to buy it. 3. You must look ahead before you go further into the matter. 4. You?ll solve this problem if you really work at it. 5. The students find it easy to take in what you teach. 6. Because of mass production, the price of the medicine has been brought down. 7. His lateness was due to the very heavy traffic on the motorway. 8. Tonight?s program focuses on the housing problem. 9. It took the new teacher months to bring her class under control. 10. Can you look out for a present for Mary while you?re out shopping?

1. it 9. vary 13.occasion 2. required 6. assume 10.helpful 14.By 3. rarely 7. working 11.which 15.manageable 4. overcome 8. allocate 12.subjects 5. efficiently

Extended Activities
A. Lexical Knowledge I. 1. homeless 3. doubtful 5. careful 7. useful II. 2. painful 4. harmless 6. fearless 8. restless

create creative poet poetic(al) attend attentive red reddish ocean oceanic produce productive book bookish history historic(al)
1. attentive 3. reddish 5. attractive 7. creative 9. productive 6. childish 8. heroic 10.British 4. historical

Britain British decide decisive hero heroic tall tallish progress progressive economy economic(al) child childish attract attractive
2. economical

A. Function and Structure 1. a) Do you take interest in politics? Yes, actually, I do. b) Are you interested in dancing? Well, yes, to a certain extent. But I prefer singing to dancing. c) Do you take interest in pop music? Well, I?m not particularly keen on it, actually. I prefer listening to classical music. d) Are you fond of country music? Well, yes. But I like jazz better. e) Are you into playing tennis? Well, really, no. f) Do you take much interest in the cinema? Yes, I do. But I?m more interested in going to the theatre. C. Practical reading
1. c 2. d 3. b 4. a 5. b 6. b 7. c 8. d 9.a 10. d

D. Additional vocabulary 1. university 1. 大学

2. college 3. polytechnic 4. technical school 5. vocational school 6. schoolmaster 7. principal 8. president 9. teaching assistant 10. lecturer 11. associate professor 12. professor 13. Teaching staff / faculty 14. instructor 15. tutor 16. freshman 17. sophomore 18. junior 19. senior 20. certificate 21. diploma 22. degree 23. Bachelor 24. Master 25. Doctor 26. tuition f 27. curriculum 28. scholarship 29. subsidy

9. 学院 13. 工艺学校 23. 技术学校 11. 职业学校 17. 中学校长 18. 大学校长 20. 大学校长 3. 助教 16. 讲师 14. 副教授 8. 教授 5. 教职工 12. 导师 28. 指导老师 10. 大一学生 21. 大二学生 7. 大三学生 24. 大四学生 6. 证书 26. 文凭 27. 学位 2. 学士 19. 硕士 15. 博士 4. 学费 29. 课程 22. 奖学金 25. 助学金

Unit 6 Reading I Pre-reading: 1.Brainstorming: (key for reference)

Chairperson of the board, President, Managing Director, General manager, Deputy /Vice president, Division/Department manager, Superintendent, Supervisor, Chief executives (CEO, CFO, CIO, etc.), Director, Section chief, Department head, Foreman, Chief engineer… President

2.Pairwork: discuss with your partner the following questions (key for reference) 1) Some students may say “in business”, but actually management can be found wherever people work together in groups. So management takes places not only in business settings but also in schools, hospitals, the military, government, service organizations, etc. 2) Management is the process of coordinating human, physical, and financial resources to achieve an organization?s objectives. 3) The major functions of business management include planning, organizing, staffing, directing, and controlling. Human resources (employees), physical resources (materials and machinery) and financial resources (money) can work efficiently only with careful coordination of management. 4) A manager?s routine work is to get things organized, to communicate with others effectively, to appraise staff promptly, to manage public relations, and to put customers first. 5) The following skills and abilities are the keys for success in management work: 1. To think logically to make correct or prompt decisions, 2. Good at coordination work, 3. To deal with various kinds of people ranging from community leaders to employees, 4. To speak and write clearly and with authority, 5. The ability to lead and influence others.

2. Choose the best answer to complete the following sentences. 1. d 2. c 3. d 4. b 5. a 3. 1.supervisor 2. foreman 3. financial managers 4. middle managers 5. marketing managers 6. information managers 7. top managers 8. human resource managers 9. first-line managers 10. chief information officer 4. 1. As a result 2 compensation 3. in contrast 4. vary 5. oversee 6. has been disseminated 7. deals in 8. has survived 9. inventory 10. at all levels 11.emergence12.. a variety of

1.Reading provides necessary survival skills. 2.The implementation of the overseas marketing project requires a series of desk research in advance. 3.The company has recruited some new native workers to work for its overseas branches. 4. The import and export company has a sound management. 5.There was a heavy fall of snow. As a result, the delivery of the goods was delayed. 6.Experts should not put emphasis on pricing at the very beginning of negotiation.

1. a. It was considered inappropriate for a government official to engage in commerce. b. The old professor engaged himself in making a dictionary for the advanced learners of English. c. Once Mrs Smith engages you in conversation, you're stuck with her for at least half an hour. 2. a. I can?t afford going to the theater to see plays or operas every week. b. Many smaller companies simply can not afford to buy health insurance for employees and remain in business. c. Meetings with that man of great achievement always afford me much pleasure. 3. a. The great company is headed by people confident enough to recruit people better than themselves. b. At most banks, young recruits spend a few months working as tellers. c. They failed in their recruitment of qualified violinists for their music club. 4. a. If you are going to sell your old furniture, you?d better have it evaluated by an expert first. b. It is dead wrong to evaluate people by their appearance. c. The great writer?s biography is a reliable evaluation of his life. 5. a. It was very stupid of you to ignore your mother's advice. b. He continued on his way, ignorant of the danger that lay ahead. c. The ignorance of law is no excuse for any offense no matter how trivial it is.

1. to interview college students on campus, analyzing their academic backgrounds, work experience, and personal skills and matching these to the requirements of

entry-level job ( human resources manager ) 2. to conduct public relations programs designed to create and maintain favorable image for client ( marketing manager ) 3. to design a system using computer hardware, software, and personnel to manage the flow of work through a sales office ( information manager ) 4. to provide reports on market conditions to show management how the company matches up with its competitors ( marketing manager ) 5. to plan and direct programs to insure employees against loss of income because of illness, injury, layoff, or retirement ( human resources manager ) 6. to compile the cost of labor and materials for production records of a factory ( information manager ) 7. to appraise materials and equipment to determine the total value of a business firm ( financial manager ) 8. to evaluate and select from alternative sources of funds and to identify the firm?s long-term and short-term capital needs ( financial manager ) 9. to advise store managers on maximum use of shelf space in their supermarket ( marketing manager ) 10. to plan the plant --- where to locate the plant, how to design the building, how to arrange the plant internally (operations manager ) 11. to purchase parts and partly finished products before they are run out (operations manager ) 12. to analyze potential customers? needs and wants (marketing manager ) (key for reference) Area Skills & abilities Marketing ? Listening and questioning skills to determine customers? needs manager ? Problem solving skills in identify customer problems ? Advising skills in assisting customer to choose purchases by suggesting appropriate products ? Ability to talk persuasively to other people using clear language ? Ability to understand and explain company policies about such things as finance charges, how to return goods, and guarantees. Financial manager ? ? Understanding and using mathematical concepts to design a financial system Making decisions about the value of real estate and personal property based on inspection and community?s future plan including existing and future tax values Understanding the use of computers and related equipment Interpreting technical information presented in mathematical or diagram forms to work with things like real estate property values and stock market reports. Understanding the technology and scientific processes used in the

? ?



manager ? ? ?

work you are directing Responsible for machinery / technology upkeep, product quality, and worker performance Solving problems using facts, personal judgment, and knowledge of the product Reacting quickly in emergency situations and make decisions that may involve a great amount of money or the safety of others Understanding of basic psychology and how people work and are motivated to work in a number of different job situations Ability to analyze the requirements of a job and to communicate these in job descriptions and company literature Knowledge of laws and regulations that govern worker safety, pay, benefits, and equal opportunity access to jobs in the firm Good organizational skills and attention to details Ability to conceptualize and quantify business issues Competence and familiarity with data, number systems, and quantitative analysis Mechanical ability to understand how electronic technology works in performing business operations Ability to follow procedures accurately and keep organized records

Human resources manager

? ? ?

Informatio n manager

? ? ? ? ?

Reading II
Dictation A study of 1500 employees in top American companies show that managers spend only about a quarter of their time managing. What do they do the rest of their time? The answer is ?Clerical work?. In many organizations management tries to pay for computer systems by getting rid of clerical staff. But computer systems can not do the work of secretaries, so managers spend a lot of their time faxing, filing, and opening the mail. How to solve the problem? If organizations can not afford to hire extra staff, it?s time to cut down on paper-work. For example, write reports less often or not at all. Comprehension 1. T. 2. NM 3. T 10. F Vocabulary 1. c. 2. a.

4. F

5. NM

6. F

7. T

8. T

9. T

3. b.

4. d

5. b

6. d

7. a


9. b

10. b

Special use: A Review of Verbs

(1) 1. visit 2. had 3. were taking 4. had arrived 5. had been promised 6. is 7. creates 8. produces 9. are 10.were done 11.finds 12.would be (2) 1. was driving 2. had been 3. had drawn 4. talked 5. had been 6. had broken 7. had put 8. had just reached 9. drove 10. had seen 11. had begun 12. overtook 13. ordered 14. want 15. will have 16. wrote 17. had given 18. reached 19. wanted 20. got 21. said 22. have been 23. is 24. can 25. handed 3) 1. am going/will go 2. have 3. have been giving 4. am 5. are getting 6. were aching 7. had not gone 8. woke 9. began 10. was having 11. had hardly settled 12. came 13. had ever known 14. will accept 15. gives 16. means 4) 1. was driving 2. lost 3. ran 4. had been 5. had had 6. was standing 7. had come 8. had picked 9. had happened 10. would have been knocked 11. would have died 12. was going 13. would hit 14. would have been charged 15. had killed 16. would (he) have been sent 17. sentenced

Translation 1. 2. She used to sell modern art but now she deals in antiques. The electric home appliance enterprise puts great emphasis on after-sales service. So it has gained a very good reputation among its customers. 3. His wife has been laid off. As the only bread-winner of the family, he can?t afford to lose his job. 4. A sound investment is sure to bring good profits 5. Our computers can?t work normally for the attack of virus. So heaps of data is waiting for processing. 6. As none of the secretaries was available when he wanted to have a contract typed, he had to type it himself. 7. It is considered inappropriate for a President to engage in business dealings. 8. In the United States, completing a four-year-program in the university does not qualify you as a doctor. 9. John promised that he would see that nothing was wasted. 10. The leaders in charge of the government departments must be able to serve the people heart and soul. Cloze

1. managers 2. directors 3. board 4. position 5. promotion 6. workers 7. who 8. equipment 9. If 10. labour 11. floor 12. recruitment 13. apply 14. overtime 15. shift Extended activities C. Lexical knowledge I. 1. deathly pale 2. friendly relations 3. brotherly love 4. a scholarly young man 5. a monthly salary 6. a yearly trip 7. womanly modesty 8. a funny professor 9 a muddy path 10, a noisy city 11. a sunny room 12. a fogy valley 13. a wealthy family 14. a windy hillside II a. ladylike e. troublesome i. princelike m. lifelike 1. quarrelsome 6. lifelike

b. courageous c. religious d. dreamlike f. quarrelsome g. lonesome h. ambitious j. homelike k. furious l. springlike n. dangerous o. Burdensome p. handsome 2. courageous 3. homelike 4 dangerous 5. lonesome 7. furious 8. dreamlike 9. troublesome 10. ladylike

B. Function and Structure Making appointments 1) Receptionist: Surgery. Can I help you? Frank: Good Morning. My name?s Frank Smith. Can Dr. Block see me at 9:30 tomorrow? Receptionist: I?ll see if I can arrange it for you. I?m sorry, but he won?t have any openings until 12:00, unless there?s a cancellation. Frank: Would it be convenient to see him at 12:30? Receptionist: Yes, he is free then 2) Mary: Hello, Jane. Mary here. Jane: Oh, hello, Mary. Mary: I?m calling for the marketing project. Let?s fix a date to discuss it. Jane: OK. When shall we meet? Mary: Could you manage tomorrow? Jane: Tomorrow? I?m sorry I can?t make it tomorrow. I have got rather a full day tomorrow. Mary: What about Tuesday then? Jane: Yeah, it?s OK. Any time's all right with me except tomorrow. Mary: Where shall we meet? Jane: Would you like to come to my office? Mary: No problem. I?ll call you when I?m coming.

Jane: I?ll be waiting for you then. 3) Jack: Good morning. Is Mr. Copper in? Mrs. Copper: No, I?m afraid not. But what can I do for you? I?m Mrs. Copper. Jack: I?m calling to find out whether Mr. Copper could spare me half an hour tomorrow afternoon. I have some problems to discuss with him. Mrs. Copper: Let me see… I?m sorry he is not free then. Could you make it some other time? Jack: Will 5 o?clock tomorrow suit him? Mrs. Copper: Yes, he is free then. I?ll tell him you?ll be coming. 4) Receptionist: Good afternoon, Dr. Johnson?s dental office. Patient: Good afternoon. I?m calling to make an appointment to see Dr. Johnson. I?ve got a bad toothache. Receptionist: I see, but I?m afraid Dr. Johnson is engaged for the entire week. Patient: Is there any chance to squeeze me in? I?m quite desperate. Receptionist: well, I?ll have to put you on the waiting list. I?ll call you as soon as there is a cancellation. 5) Mr. Brown: Are you free this Sunday, Mr. Brown? Mr. Black: Yes. What?s up? Mr. Brown: Let?s go fishing. Mr. Black: Great! When shall we meet? Mr. Brown: What time would be convenient for you? Mr. Black: I think any time on Sunday morning would be convenient for me. Mr. Brown: Then I?ll pick you up at half past seven Sunday Morning. Is it OK for you? Mr. Black: All right. I?ll be expecting you at half past seven then. (Sunday morning, telephone is ringing at Mr. Black?s.) Mr. Black: Hello, John Black speaking. Mr. Brown: Hello, Mr. Black. This is Tom Brown. I?m afraid I have to break the appointment. My little daughter is ill and I have to take her to hospital. Mr. Black: Oh, I?m sorry to hear that. I hope there's nothing serious about her. 6) Mr. Simon: Hello, I?m John Simon of A&T shipping company. I?d like to fix an appointment to see the General Manager. I've got something very urgent to talk about with him. Secretary: Okay, I?ll see if he can see you today. Uh, I?m afraid he's got a rather full day today. Mr. Simon: How about tomorrow, then, say, at 10 o?clock? Secretary: Let me find out… Yes, you can have twenty minutes, from 10:10 to 10:30. Will that be enough? Mr. Simon: Yeah, thank you very much. Secretary: And could you tell me if there?s anything particular to be discussed? Mr. Simon: It?s about the cargo shipment.

Secretary: Okay, Mr. Simon. You?re welcome to come at 10:10 tomorrow morning. Mr. Simon: Do I have to call to confirm it? Secretary: No need, Mr. Simon. If anything unexpected happens, I?ll contact you. (Later that day) Secretary: Hello, Mr. Simon. I?m sorry, but I?m afraid the General Manager could not keep the appointment with you. He has to fly to New York for an important business meeting tomorrow morning. Would you like to reschedule your appointment? Mr. Simon: Okay, but I hope to see him as soon as he comes back from New York.

Practical reading
1. a 2.b 3. d 4. d 5. c 6. b 7. c 8. b 9. a 10. c

Additional vocabulary
1. top manager 2. top executive 3. general manager 4. managing director 5. chief executive officer 6. president 7. vice-president 8. director 9. middle manager 10. front-line manager 11. line manager 12. chief accountant 13. foreman / workmaster 14. project manager 15. honorary advisor 16. chief cashier 17. office chief / section chief 18. executive secretary 19. human resources manager 2 sales manager 0. 2 regional manager 1. w. d. j. r. o. a. q. i. e. p. x. b. k. c. y. f. h. s. z. t. g. 高级经理 高级主管 总经理 常务董事 总裁 董事长 副董事长 董事 中层主管 第一线管理人员 生产线管理人员 主任会计 领班 项目经理 名誉顾问 总出纳 科长 行政秘书 人力资源部经理 销售部经理 区域经理

2 2. 2 3. 2 4. 2 5. 2 6.

office administrator marketing executive export sales manager business manager production manager

u. m. v. n. l.

办公室主任 营销主管 外销部经理 业务经理 生产经理

Unit 7 Reading I Pre-reading: 1.Brainstorming:
Documents & People involved application form, curriculum vitae/CV, résumé, diploma, certificate, letter of application, reference letter, applicant, employee, employer, candidate, interviewer, interviewee … salary, wages, payment, bonus, fringe benefits, advancement, company car, overtime, expenses account, in-field training, promotion opportunity, insurance, health care, starting salary, pension, additional holiday, paid vocation… computer skills, previous experience, family background, work experience, qualifications, educational background, language ability, hobbies, career plan, …

Employment terms to be discussed

What to learn about interviewee

2. Pairwork: Discuss with your partners the following questions 3) What are typical questions that an interviewer might ask? (only for reference)
(1) Tell me about yourself. (2) What do you think are your strengths and weaknesses? (3) We have a lot of applicants for this job, why should we hire you? (4) What has been your most valuable experience? (5) How would you describe your personality? (6) When did you last lose your temper? Describe what happened. (7) Which is more important to you: status or money? (8) How long do you think you?d stay with us if you were given the job? (9) Why do you want to leave your present job?

(10) What makes you think you?d enjoy working for us? (11) Are you an ambitious person? (12) What would you like to be doing ten years from now? (13) What have you done in your present job that makes you feel most proud of yourself? you solve it? (14) What was the worst problem you had in your present job and how did (15) What is the best idea you?ve had in the past month? (16) What is your worst fault and what is your best quality? (17) Don?t you think you are a little young / old for this job? (18) What are your long-range goals? (19) Describe your present job --- what do you find rewarding about it? (20) What do you do in your spare time? (21) What excites you about the job you?re doing now? (22) What worries you about the job you?re doing now/ (23) Describe your ideal boss. (24) How would you rate your present boss? Exercises

2. Choose the best answer. 1. c 2. d 3. a 4. b 5. b 3. Give the English word according to the meaning provided. 1. authenticity 2. pound 3.tip 4.incompetent 5.accommodate 6.suit 7.encounter 8.transact 9.resent 10.hire 4. Put the following expressions from the text in the blanks 1.get rid of 2. a middle ground 3. no dice 4. for a change 5. become used to 6. be obtained 7. feel free 8. to encounter 9. to accommodate 10. be ourselves 11. hang loose 12. lies with 13. lost touch with 14. to appease 15. turn off 16. get …nowhere 5. Rewrite the following sentences and replace the italicized words with the phrases in the text. 1. I was afraid my boss would discover that I was incompetent and justly fire me. 2.The man can give people some tips on how to keep fit. 3. In general, 80% of the time for negotiation process is devoted to preparations. 4.A middle ground should be found on non-price issues before the negotiators discuss the price 5.What the man said turned off my sense of security. 6.The responsibility for investments and accounting lies with him. 7. If you are yourself, you can win their respect and friendship. 8. At times, I wonder if that investment is a wise decision. 9. In effect, the company?s production falls by 5% last year. 10.It?s a very good marketing project but it will get nowhere without more financial support.

11.This is my phone number, get in touch with me if necessary.
12.They usually dine at home, but occasionally they go to a restaurant for a change.

1.Word study 1. a. He?s still hesitating over whether or not to take the job offered by a small company. b. Shy people are usually hesitant about asking for help. c. Well-educated people should have no hesitation in deciding what is right and
what is wrong.

2. a. Whatever your reason for borrowing, we have the loan that suits your needs . b. If you want to make yourself a good speaker, you should always suit your speech to your audience. c. Steve was wearing a red silk shirt that didn't suit him at all.
d. Those shoes are not suitable for walking in the hilly countryside.

3. a. I resent being spied on when I am reading or writing in my office. b. He was resentful of the way he had been treated
c. They felt resentment that nobody paid serious attention to their proposal.

4. a. Passengers are allowed one item of hand luggage each on the flight. b. The policemen do not allow parking in this street since the traffic here is heavy. c. In working with this cloth, you must allow for shrinkage.
d. The maximum allowable dosage of this medicine is two tablets a day.

5. a. We were favorably impressed with the new product and decided to buy it. b. Father impressed on me the value of hard work. c. Her book did not make much impression on the public at first.
d. What we have seen is so impressive that we?ll never forget the scene.

Reading II
Dictation ?What are your criteria when choosing a job?? The question is especially relevant for anxious job-hunting undergraduates. There are three important principles to remember when job hunting. First, make sure that you are really interested in the job. Interest is the chief motivator that pushed you to achieve more. Second, be sure that your job allows for creativity and personal flexibility. The third consideration to keep in mind when making job decisions, is whether the work will use your talents well. In any case, keep a positive attitude when searching for a job. The world is changing faster than ever, and we should prepare ourselves well enough to deal with the shifting pace.

Comprehension 1.T 2. NM 3. F 6.T 7.NM 8.F

4.T 9.F

5.F 10.T

Vocabulary 1.d. 2.c 3.b 4.b. 5.a 6.c 7.d 8.d 9. b 10.a Special use: Plural Forms of Nouns I. Rule 1: For some nouns, the plural form is the same as the singular form. aircraft economics means sheep deer series headquarter Rule 2: Some nouns with one form are always or almost always singular although some of them have the appearance of plurals. arithmetic news measles information Rule 3: Some nouns with one form are always or almost always plural. Belongings earnings thanks trousers scissors goods Rule 4: Plurals of some nouns with the ending of is are formed by changing is to es. basis crisis emphasis analysis Rule5: Plurals of some nouns with the ending of um are formed by changing um to a . curriculum medium memorandum datum II. 1.dwarfs/dwarves 2. equipment 3.halves 4. teeth 5.women workers 6.alumni 7. formulae/formulas 8. criteria 9.indices/indexes 10.alumnae 11. phenomena 12.bureaux/burea us 13.go-betweens 14.brothers-in-law 15.passers-by 16.grown-ups 17.holidays 18.commanders-in-chief 19.months 20.successes Translation 1. Many state-owned enterprises are making every possible effort to get rid of their debts so that the aim of making profits can be realized as soon as possible. 2. Banks nowadays seem to be accommodating their customers more than they used to be. 3. In general, people want shorter working hours but higher wages. 4. Are you implying that the fault lies with the management? 5. The department store has no way out but either to close down or to sell the whole building. 6. The last thing that I can bear is his indifference to everything. 7. During an interview, the interviewer will try his/her best to make you feel free to

speak your mind. 8. Your feeling of having nothing to do in the company is, in effect, a signal that you will be fired soon. 9. They had planned to invest a lot of money in real estate, but the chairman of the board changed his mind at the last minute. 10. The sales of air-conditioners are strongly affected by the weather. Cloze 1. c 6. a 11. b

2. b 7. d 12. d

3. d 8. b 13. c

4. b 9. c 14. a

5. c 10. d 15. a

Extended activities
D. Lexical Knowledge Noun / Adjective beauty American popular intense simple standard economy pure revolution electric Verb beautify Americanize popularize intensify simplify standardize economize purify revolutionize electrify Noun / Adjective normal class hospital symbol glory public sympathy just memory identity Verb normalize classify hospitalize symbolize glorify publicize sympathize justify memorize identify

II. broad broaden fright frighten flat flatten sad sadden heart hearten ripe ripen worse worsen white whiten deep deepen length lengthen strength strengthen deep deepen quick quicken less lessen short shorten bright brighten 1. lengthening / to be lengthened 2. saddened 3. lessen 4. worsened 5. are … heartened 6. brightened 7. broaden 8. shorten 9. frightened 10.strengthen
B. Function and Structure Complete the following dialogues.

1) Linda: Good morning.

Mr. Johnson: Er, good morning, Miss Smith. Sit down, please. Linda: Thank you. Mr. Johnson: You applied for the position of GM (General Manager) secretary. Erm, well, could you tell me something about yourself? Linda: Yes, erm, I?m 24. I?ve been working in Universe Toy Company for two years. Mr. Johnson: What?s the main part of your job there? Linda: oh, secretarial work, typing letters, arranging my boss?s social calendar and making appointments for him. I?ve also been talking to visitors that come in to see him --- general things like that, general office work. Mr. Johnson: Oh, it sounds you are quite familiar with secretarial work. Linda: Yeah, I think so. Mr. Johnson: Would you mind telling me why you quit your present job? Linda: The salary they offer is low. I expect an increase in my present salary, of course, more responsibilities. 2) Interviewer: Why don?t you begin by telling me a little about yourself? Jill: What do you want to know? Interviewer: The usual things, such as something about your background and experience and anything else you feel is pertinent (相关的)? Jill: Well, I was born in Illinois and went to school there. My father is a doctor and my mother a lawyer. Interviewer: Sounds as if you came from a professional family. Jill: That?s right. My sister is a university teacher. Interviewer: Why did you choose the field of computers? Jill: Oh, nothing particular, I guess. I always like mathematics and handling with machines. Interviewer: Now what about your experience? How long have you been working with computers? Jill: More than five years now. After I did my engineering degree, I began to specialize in computer technology and I even had my own company for a while. Interviewer: It certainly sounds impressive. I should say you have got the necessary experience required for the job. Why don?t you leave your address and telephone number? If we decide to hire you, we?ll notify you by phone. Jill: Thanks very much. 3) Interviewer: We?ve read your letter of application with interest and now we?d like to have a talk with you. Mary: As you please. I?m ready. Interviewer: In your resume you said you have worked for U.S. Navy Bureau of Personnel, and what are your principal responsibilities? Mary: I?m responsible for computer maintenance. I coordinate with computer repair people, sales, and service organizations. Interviewer: You?ll operate computers a lot in you work here, and I think you?re the right person for the job. When would it be convenient for you to begin work?

Mary: Do you mean I?ve got the job? I think I can begin my work next Monday. Interviewer: OK. But you?ll be hired as a temporary employee first. In six months? time we?ll put you on our regular staff. Mary: How about my pay? Interviewer: It depends on experience and how long you have been working for us. Would you consider a starting salary at $ 2,000 a month? Mary: Umm… Interviewer: Our employees will get raises frequently if they work hard. And we always give them a bonus each year. Mary: Erm, it sounds encouraging. I think I can accept it. 4) Interviewer: Well, Brenda, I must say that you impress me as having a good personality for the job, and my next question is, do you have any experience as a sales agent? Brenda: I?m afraid not. I am working as a receptionist at a travel agency. But I think I can manage. You see, I?m young and quick to learn. I?m good with people. I?m also interested in finance and computers and things like that. Interviewer: Now, I?d like to know what you expect from our company. Brenda: I want to leave my present job because I?m not learning anything any longer. I?m bored with my work as a receptionist. So I hope I can find something interesting and worthwhile to do here. And I hope there will be more training and challenges. Of course, more opportunities for promotion as I get more experienced. Interviewer: Would you mind working overtime? Brenda: As I?m not married yet, I think I could work any hours you like. Interviewer: Brenda, sales work involves travelling a lot in and out of the country. Are you free for business travel? Brenda: I think there?s no problem for me about that. Anyway, I like travelling very much. Interviewer: Well, Brenda, thank you very much for coming to see me and we?ll be in touch with you as soon as possible. Brenda: Thank you for considering my application. Goodbye. 5) Personnel Manager: Well, Ms. Gates. Thank you for coming to the interview this afternoon. Now, I?d like to start by asking some questions about you, if I may. Linda: Of course. Personnel Manager: Yes, well, Ms. Gates. First of all, could I ask you, which company are you working for now? Linda: I?m with Proctor & Gamble. I work in the sales department there. I?ve been with them for five years. Personnel Manager: Really? So, What has made you decide to come and work for us. We must seem a very small company after P & G.

Linda: Well, I got a little tired of doing the same sort of work all the time. When I heard about the job vacancy here, I thought I would be involved with new things. I hadn?t really used my training at P & G. Personnel Manager: I see. Now, you were trained as a graphic artist. Is that right? Linda: Yes. I studied at the College of Art in Missouri. That?s where I grew up. Personnel Manager: Well, I wonder if you could tell me your view of our company. Linda: Urn, I think it?s small in size comparatively. But I think its development in recent years is dramatic. The management is sound and the environment suits me well. I?m sure I can use my training fully and get quicker advancement here. Personnel Manager: Right. (Reading through Linda Gates? CV) And you have got two kids… Linda: Yes, both boys. Personnel Manager: And how do you manage to keep working with a family? Linda: I don?t see a problem. Actually my husband is a writer. So he works at home most of the time…

C. Practical reading


(Please write in block capitals) Surname: HENDERSON Address: 13 QUEEN?S CRESCENT First name(s): HELEN LONDON SW1 5JJ D. o. b: FEBRUARY 15, 1963 ________________ Marital status: MARRIED ___________________________ Children: TWO Tel no: 01-673 9208 Education and further studies Dates Schools / colleges (name and address) Qualifications 1974-7 YORK GRAMMAR SCHOOL, YORK. GCE O LEVELS 9 1979-8 PRESTON PARK 6TH FORM NO 0 COLLEGE, PRESTON, LANCS.

1980-8 1





1982-8 6

FROM ? 1,860 TO ? 2,900 PER YEAR


II. 1. b

2. a

3. d

4. d

5. a

6. c

7. b

8. c

D. Additional vocabulary 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. HEWLETT-PACKARD DEUTSCHE BANK STATE FARM INSURANCE COS RENAULT DAI-ICHI MUTUAL LIFE HSBC HOLDINGS TOSHIBA SEARS ROEBUCK FUJITSU TOKYO ELECTRIC POWER DEUSCHE TELEKOM l. d. i. o. k. p. a. j. e. r. b. 惠普公司(美国) 德意志银行(德国) 国家农场保险公司(美国) 雷诺公司(法国) 台市互助人寿保险公司(日本) 汇丰控股有限公司(英国) 东芝公司(日本) 西尔斯-罗巴克公司(美国) 富士通公司(日本) 东京电力公司(日本) 德国电讯公司(德国)

12. 13. 14. 15. 16. 17. 18. 19. 20.


m. c. n. f. g. t. s. h. q.

住友寿险公司(日本) 杜邦公司(美国) 苏黎士金融服务公司(瑞士) 菲利普电气公司(荷兰) CGU公司(英国) 标致公司(法国) NEC公司(日本) 费巴集团公司(德国) 联合利华公司(英 / 荷)

Unit 8 Reading I

Pre-reading: 4.Brainstorming: (key for reference) Food & drink Electrical appliances Garments & Cosmetics Others

Pepsi 百事可 乐 Coca-Cola 可口可乐 McDonald 麦 当劳 Tsingtao 青 岛 Asahi 朝日

Sony 索尼 Siemens 西 门子 Samsung 三星 Philips 飞利 浦 Panda 熊猫 Panasonic 松下
Whirlpool惠而浦 Hitachi 日立 Haier 海尔 ChunLan春兰 Toshiba东芝 Sharp夏普 Skyworth创维 Changhong长虹 Hisense海信 Konka康佳 Kelon科隆 Shinco新科

Pierre Cardin 皮尔?卡丹 Nike 耐克

Omega 欧米伽 Mobil 美孚 Fuji 富士 Ford 福特 Canon 佳能 Yahoo 雅虎

Levis 利维斯 Nivea 妮维雅 Lacoste 鳄鱼

Goldlion 金利来 Disney 迪斯尼 Youngor 雅戈尔 Motorola摩托罗拉 Ponds 旁氏 Umbro 茵宝 O’REAL 欧莱 雅 Shiseido 资生 堂 VERSACE 范思哲 KOSE 高丝 LANCOME 兰 蔻 Biotherm,碧 欧泉 Reebok 锐步 Microsoft 微 软 Shell 壳牌 Kodak 柯达 Benz 奔驰 Xerox 施乐
Volkswagen大众 Buick别克 Nikon尼康 Seagull 海鸥 Intel英特尔

Suntory 三得利 Sunkist 新奇士 Pizza Hut 必胜客 7up 七喜 Fanta 芬达 Sprite雪碧 Kirin .麒麟 Nestle雀巢 Waterman 获特满 KFC肯德基 Budweiser Beer 百威啤酒

Exercise 5. Choose the best answer to complete the following sentences. 1. d 2. a 3. c 4. d 5. a 6. 1. identification 2.distinguish 3.term 4.register 5.vehicle 6.pictorial 7. corporate 8. compatible 9. thrive 10. rovocative 11. visual 12. aisle 13. consistent 14. intrigue 15. Forge 4. 1. thrives 2.format 3. corporate 4. to project 5. became familiar to 6. after all. 7. was registered 8. have, been extracted 9. forged 10. distinguished…from 11. consistent 12. has, intrigued 5. 1. I immediately identified the products. 2. Hob always confused “quite” and “quiet”. 3. His red hair distinguished him from his brothers. 4. The business firm has the consistent policy for many years. 5. Despite a life devoted to novel writing, the novelist never won any recognition before his death. 6.A business institution should project a convincing image if it wants to develop its business more successfully. 6. 1. a. The twins were so much alike that it was impossible to distinguish one from the other. b. The distinction between rote memorization and understanding is unclear and leads to confused teaching and learning. c. Even a expert would find it hard to distinguish between the original painting and the copy. d. Excellent schools and classrooms are clearly distinguishable by the spirit of community that pervades all they do. 2. a. The newspaper extracted several passages from the professor?s speech and printed them on the front page b. Iron is extracted from iron ore by heating the ore with coke and limestone. c. His thesis is rejected because it is composed of only extractions from books by other authors. 3. a. You must be confusing me with someone else who also wears a pair of glasses. b. Her answers to his questions have only added to his confusion. c. I found the book really confusing because I kept forgetting who the characters were. 4. a. We must register for work at the employment agency as soon as we graduate.

b. The new students were told that they must register with the University before they could claim their grants. c. To find out about her family history, she looked through the register of births, marriages, and deaths. 5. a. Events in early childhood help to form our personalities in later life. b. There is only a formal resemblance between the two brothers. c. He was already assured of the job and his interview was a mere formality. d. The bicycle is an environment-friendly form of transport. e. Since its formation, the company has made a remarkable profit of 195 million dollars. I’m lovin’ it Post reading — McDonald’s
Quiz 1

Just do it — Nike Finger lickin’ good — Kentucky Fried Chicken Let your fingers do the walking — Yellow Pages

M&M’s, melt in your mouth, not in your hands.
Always low prices. Always Wal-Mart Maybe she’s born with it, maybe it’s Maybelline Betcha can`t eat just one — Lays The happiest place on Earth — Disneyland Fresh up with seven-up Good to the last drop — Maxwell
Quiz 2 Things go better with Coca-Cola

1. LG 2. Pepsi-Cola Ask For More — Pepsi

3. McDonald?s

4. Michelin

There are some things money can`t buy. For everything else, there`s Mastercard I’m More satisfied — More cigarette It's good to talk — British Telecom Fly the friendly skies — United Airlines

5. Mitsubishi

6. Reebok

7. Kodak

8. Mazda

9. Shell

10. Wella

11. Ferrari

12. Apple

13. TDK

14. Honda

15. KFC

16. Nike

17. Mercedes-Benz

18. Audi

19. Motorola

20. Pierre Cardin

Reading II
Dictation “What is branding and why do we need brands?” a famous marketing specialist answers the questions as follows. “ A brand can be a name, a term or a symbol. It is used to differentiate a product from competitors? products. The brands guarantee a certain quality level. Brands should add value to products. It?s a dramatic effect whereby one plus one equals three. But customers must believe they get extra value for money.” Comprehension 1.T 2. F(hints: on comparable goods) 6.T 7.NM 8.F 9.T 10.T Vocabulary I. 1.c. 2.d

3. F











II. 1.luxury brand 4. classic brand 7. brand stretching III. 1. classic brand

2. Brand manager 5.brand image 8. brand awareness 2.brand awareness

3. brand leader 6.brand loyalty 3. brand image

Special use: Subject and Verb Agreement (1) I. 1. are 2. has 3. was 4. is 6. lead 7. is 8. studies 9. is 11. is 12. is 13. are 14. have 16. are 17. has 18. are 19. were 21. is 22. stands 23. were 24. is 26. has 27. were 28. were 29. are II. 1. was ? were 5. are ? is 8. has ? have

5. is 10. is 15. is 20. are 25. are 30. is

2. seem ? seems 6. has ? have 9. have ? has

3. none 4. none 7. goes ? go 10. are ? is

Translation 1. With the logo, we can identify quickly the product of our company among a hundred of others of the same category. 2. It?s very difficult to distinguish a real antique from a fake one. 3. What we have learned from books is far from enough. 4. The company remains Number 1 of this sector in the fierce competition. After all, it has first-class equipment and human resources. 5. Sometimes a person can be both a chairman of the board and a general manager. Therefore, people often confuse the chairman of the board with the general manager. 6. The designers of the company go to great lengths to make their products more attractive. 7. The principle of ?no pains, no gains? is applicable to anybody. 8. Those salespeople who sell their products by knocking at doors have somewhat infringed on the private lives of citizens 9. When you are worried by something you have lost, the best solution is to forget it, because, in time, it will appear by itself. 10. They have come to realize that planned economy does not work in their country. Cloze 1. d 2. b 3. b 4. d 5. a 6. c 7. c 8. d 9. b 10. b 11. c 12. a 13. d

14. d

15. c

Extended activities
B. Lexical Knowledge I. A. Adjective

Adjective negative in meaning unnecessary dishonest inadequate uneasy illegal unrelated disloyal impersonal indifferent irresponsible

Adjective regular able moral likely relevant patient aware logical satisfied correct

Adjective negative in meaning irregular unable immoral unlikely irrelevant impatient unaware illogical dissatisfied incorrect

necessary honest adequate easy legal related loyal personal different responsible

B. (1)related (2)aware (3)inadequate (4)likely (5)unable (6)regular (7)unnecessary (8)responsible (9)dissatisfied (10)impatient II. 1. noninterference 2. nonverbal 3. nonstandard 4. nonstop 5. nonviolence 6. nonfiction 7. nonpayment 8. nonexistent III. 1. defrosting 2. decentralize 3. devalue 4. detrain 5. decontrol B. Function and Structure Complete the following dialogues. 1) Carol: Hello, Carol Speaking. Betty: Hi, Carol. This is Betty here. I?m phoning to tell you the arrangements for tomorrow. Carol: Oh, yes. What?s your plan for tomorrow? Betty: I want to take you to the Century Park tomorrow. There is a flower show there tomorrow. Carol: Wonderful! Are you thinking of spending so much time there? Betty: No. I?m not planning to spend so much time there. It can be quite hot at noon. I have no intention of scorching myself in the June sun. We can have a swim at the University Swimming Center in the afternoon. Carol: Sounds good. Betty: Then I'll be seeing you at the gate of Century Park, 8 o?clock tomorrow morning. Is it O.K. for you? 2) Visa official: Are you David Wang from Shanghai? David: Yes I am. Visa official: Now I?d like to ask you a few questions. David: All right.

Visa official: What are you going to do in my country? David: I?m going to study for my Master?s Degree at the University of California. Here?s a letter of acceptance. Visa official: All right. Are you going on any kind of scholarship? David: No. Visa official: Then, what do you plan to do to support yourself while you are there? David: My uncle is an American citizen. He will support me while I?m in the US. Visa official: Are you thinking of settling permanently in the US? David: No, I?m not planning to stay in the US permanently. As soon as I get my degree, I?ll come back to china, where I belong. 1) Father: Hi, Son. Is everything all right?. John: Hi, Dad. I?m OK. I was just waiting for you to get home and we could talk. Father: What?s up? Please tell me what you have in your mind. John: Well, I know you and Mom have given up a lot to save money for my college tuition. Father: Yeah, we'll do all we can to get you a good education. John: But, but, it?s not my intention to further my study at present. Father: Oh? What do you intend to do after leaving high school? John: I intend to find a job and make some money first. 2) Susan: John, have you looked at the classified ads in today?s evening paper? John: Nope. Susan: There?s a vacancy for a salesperson… John: Do you mean to apply for the position? Susan: No, I?m not thinking of quitting my present job. I think you can try… John: No way. I don?t want to be a salesperson. Susan: But you have been out of employment for nearly one year. I?m not going to take on extra work to support you any longer. You are a man. What are you doing all day now? Smoking, drinking, watching TV, playing video games… John: I feel very sorry about it, darling. I just want to find a better job…It?s not my intention to hurt your feeling. I?ll make an effort to stop drinking alcohol and smoking heavily. C. Practical reading I. 1. d 2. c 3. d 4. b 5. a 6. c II. 1. Pricing Reduce the price by, say, 20% to 30% to make it more competitive. 2. Advertising Devise a new advertising campaign. (A new message, kind of campaign, and any special promotions need to be considered.) 3. A new product Bring out an instant coffee or decaffeinated(去咖啡因的) product under the Caferoma brand

D. Additional vocabulary Category Television International Brand Sony Panasonic Sony Panasonic Pioneer Canon Nikon Olympus Omega Rolex Casio Cross Parker Electrolux National Whirlpool General Electric National Sharp Coca-Cola Pepsi Chinese Brand Changhong TCL Konka NINTΛUS Bu Bu Gao Seagull Phoenix Tian Wang FIYTA Rossini Hero Wing Sung Haier Little Swan Haier Shangling Rongsheng Suntory Kirin Zheng Guang He Legend Found Great Wall

VCD/DVD Player



Quality Pen

Washing Machine


Soft Drink


Acer Compaq IBM Ericsson Motorola Nokia

Mobile Phone


Unit 9

Reading I Pre-reading: 7.Brainstorming: (key for reference)
Ambitious Initiative Creative Independent Talented Imaginative Originative capable Versatile Vigorous Open-minded Diligent Assiduous Hard-working Confident Self-disciplined Sociable experienced Unyielding Indomitable Enthusiastic Energetic Courageous Industrious farsighted Resolute Active Full of vigor / drive Resourceful Persistent

Exercises 8. Choose the best answer to complete the following sentences. 1. d 2. c 3. d 4.c 5. a 9. 1.maximize 2.values 3. decade 4.crucial 5.thrive on 6.depression 7. powerhouse 8.promptly 9.aspiration 10.systematically 11. hierarchy 12.annual 10. 1. aspiration 2. hierarchy 3. to maximize 4. via 5.crucial 6. turn around 7. by nature 8. are out 9. thrives on 10. discipline 11. have been made into 12. slow down 11. 1. In under 3years, she had completely turned the company around. 2. As soon as you have an idea, put it down on paper, so you won?t forget it. 3. Helen was, by nature, a girl of few words. 4. The visitors are fascinated with the rapid development of Pudong Area. 5. The principal was big on discipline. 6. What are you going to do? Well, bowling is out because my wrist is killing me. 7. I wouldn?t want that much pressure, but she seems to thrive on it. 8. IBM is not only a business institution but also an powerhouse. 12. Key 1. a. He is intelligent but he won?t succeed because he lacks drive for perfection. b. It is an easy half-hour drive from here to their place. c. A private drive leads up from the highway to the palace. d. A man driven by greed or envy loses his sense of justice. 2. a. I was so fascinated by the sight that I could not take my eyes off it.

b. Your idea of making a tour to the Himalayas is fascinating to everyone. c. Traditional Chinese art has an irresistible fascination for foreign tourists. 3. a. The patients were immediately isolated because the disease was highly infectious. b. He spent most of his spare time reading and writing in an isolated cabin at the foot of the hill. c. The old man lived in complete isolation in the mountains far from modern life. 4. a. Business was greatly depressed in that country after crucial social changes. b. The man was becoming increasingly depressed by bad working conditions and shortage of money. c. An acute industrial depression inevitably follows the war. d. Listening to the news can be really depressing, when all you ever hear about is violence and crime. 5. a. The citizens of the city were strongly opposed to any further increase in taxes. b. I opposed the plan to build a nuclear waste facility nearby because it would do harm to the environment. c. The proposals have aroused the opposition of local residents as well as environmentalists. d. What they had seen was in opposition to their wishes.

1. Quiz Results

The good news is that there are no right or wrong answers. There is no secret formula for success. To be successful, you need to be able to make decisions and be able to look at possibilities. You need to consider the bottom line and the feelings of others when making choices. Read through the following sections to see which hats you already feel comfortable wearing and which you will need to grow into. Mostly a: Your natural talent for developing relationships will make it easier to build a customer / client base. Your ability to be detail-oriented and organized will help you stay focused on the task-at-hand. And, an objective decision-making style often helps when it’s time to make those tough decisions that affect the bottom line.
Things to think about: Most small business owners start out by working alone. Be sure to maintain contact with other colleagues, so you don’t get lonely. Your ability to make decisions is important, but try not to let it keep you from looking at all your options. Also, don’t forget to take the needs and values of others into consideration when working with clients and employees.

Mostly b: Your natural creative talent will help you keep your company from becoming stagnant. Your ability to adapt when things don’t go as planned can be an invaluable asset. And, because you prefer to work independently, you will probably feel less isolated than those who need constant people contact.

2. Entrepreneurial Qualifications The following are some of the qualities of successful entrepreneurs. Check and see whether you have these qualities too. 1) Do you like to take charge and make your own decisions? 2) Do you enjoy being competitive with others? 3) Are you a self-directed person with strong self-discipline? 4) Do you plan ahead and consistently meet your goals and objectives? 5) Are you good at time management and getting things done in a punctual manner? 6) Would you be willing to lower your standard of living in order to get a business started? 7) Do you persevere regardless of setbacks? 8) Do you take responsibility for mistakes? 9) Do you listen objectively to advice and criticism given by others? 10) Are you a self-starter? Reading II Dictation Matsushita was the youngest of eight children in a middle-class family that fell on hard times after his father gambled and lost a lot of money. Nine-year-old Matsushita was sent out to work in a bicycle shop. He eventually went to work at an electric utility, where he rose to become an inspector, a well-regarded position. But he quit his job after his boss disagreed with his idea of creating a new kind of product. He decided to manufacture the product himself. Comprehension 1.T 2. NM 3. T 4. T Vocabulary

5.F 6.F




10. T

1.d 10.b









Special Use I. Positive mild dynamic amiable optimistic courageous enthusiastic magnetic sympathetic practical honest sensible confident adaptable tough open-minded shrewd intelligent

Negative timid dull cold pessimistic stubborn unsympathetic smug cruel bossy irritable moody dreamy (with thoughts far away from his present work, surroundings, etc.) headstrong (self-willed) flirtatious selfish greedy stingy narrow-minded small-minded

Neutral cautious tacit shy passionate sensitive idealistic self-conscious nervous talkative

II. (only for reference) 1.She is very sensitive. So she is easily hurt. 2.My boss is open-minded. So he?s highly respected. 3.He?s timid by nature and is usually laughed at by others. 4.That man is selfish by nature and very difficult to get along with others well. 5.Almost everybody agrees that Mrs.Thatcher is of iron character. 6.She?s of amiable disposition and it seems that she would never be angry with anybody. 7.I can?t believe she would be so deceitful. It?s just not in her nature. 8.It has never been in my nature to take life easy. 9.He has a wonderful personality that wins him many friends. 10.The twin brothers have entirely different characters. Translation 1. By comparison with state-owned enterprises, the scale of self-employed enterprises is too small.

2.Many people are fascinated with surfing the Internet. But few people are doing business through it.
3. You are supposed to report to the chairman of the board about the loss as soon as possible.

4. Nowadays a lot of students are opposed to the traditional teacher-centered teaching. 5. While old fashions are out, new fashions become in. 6. Profit is the only thing that matters to him. 7. With the development of market economy, we are no longer worried about the shortage of the supply of goods. 8. Most people are reluctant to do the cleaning job whereas she thrives on it. 9. In the West, people always associate white color with purity. 10. With promotion, he had taken on greater reponsibilities. Cloze 1. a 2. c 3. d 4. a 5. c 6. d 7. d 8. b 9. c 10. c 11. a 12. b 13. d

14. c

15. b

Extended activities

B. Lexical knowledge
1. coedit the English-Chinese dictionary 6. rebuild the shopping center 2. coincident events 7. renew library books 3. peaceful coexistence 8. an immediate reaction 4. sincere cooperation 9. reform the economic system 5. a copartner in a business 10.redistribute resources II. A. 1. mismanage 2. misspell 3. misuse 4. mistranslate 5. misfortune/misadventure/mischance 6. misinform 7. mislead 8. misbehave 9. misunderstand 10.misplace B. 1. miscount 5. misdeed 2. mistrust 6. mistake 3. misread 7. misguide 4. misbelief 8. mistreat III.1. antipollution 2. counterpart 3. countermeasures 4. antibodies 5. counterattractions 6. anticlimax 7. antifascist 8. counteraccusations 9. antitrust 10.counterbalanced

B. Function and Structure Agreeing and disagreeing 1. Complete the following dialogues. 1) Jack: I believe that luck often decides one?s fate. Jim: I must say I entirely disagree with you. I don?t believe in fate at all. Jack: You don?t? Jim: Yeah. I always think I can determine my course of life. Jack: I see your point, but you should not forget that “ Man proposes, God disposes”. 2) Lee: I?ve come to the conclusion that English is the most difficult language to learn in the world. I don?t think I can master it at all no matter how hard I try. Linda: You can?t be serious! Everyone knows that your Chinese is much more difficult than English. Do you go along with that? Lee: I?m afraid I?m opposed to your statement. To me, Chinese is a piece of cake. Anyway, nobody will find his mother tongue difficult. 3) Mr. Barker: Don?t you think the price you offer is too high? I?m sorry I can?t accept your offer. $1,500 for such a car. Mr. Jackson: You can?t mean that! Do you know how much I paid for “such a car” five months ago? $ 15,000! Mr. Barker: I can?t imagine I would pay $1,500 for this car. 4) Susan: Can I ask if you agree that table tennis is the most boring sport? Betty: I?m afraid I?m not with you here. I like table tennis very much. Susan: Really? In my opinion, the ball is too small and it moves too fast. I can hardly see what?s going on. Betty: That may be the case, but I think it is more interesting to play than to watch. 5) Mary: Would you accept my view that we students should learn to think and act independently? Fanny: Definitely! You know that is exactly what I think. But I don?t think many teachers are encouraging their students that way. Mary: You?re absolutely right. You see, I?m in complete agreement with you on this point. Fanny: I think teachers should give us more opportunities to express our opinions and not to be too strict about what is correct or wrong. Mary: Oh, I agree entirely with you. Teachers shouldn?t always tell us what to do or not to do. 6) Linda: I wonder if you agree that “ the proof of the pudding is in the eating”. Jenny: Oh, to be frank, I?m not sure if I agree entirely with you on that.

Linda: Well, I?m very much in favor of this saying. You never really know how good something is until you try it out. Jenny: I take it with some reservations. That?s true for many things. But sometimes you can tell how good something is just by looking at it.

C. Practical reading
1. a 2. b 3. c 4. a 5. d 6. b 7. c 8. d 9. a 10. b

D. Additional vocabulary
Category Skin Care International Brand Johnson & Johnson Pond?s Oil of Ulan Pantene Sunsilk Colgate Darlie Chinese Brand Cheng Ming Ming CHINF & CHINF YUE ? SAI REJOICE Head & Shoulders SLEK Signal Crest

Shampoo /Conditioner


Nescafé Coffee Maxwell House Tea Lipton Nestea Canon Epson Hewlett Packard Sony Aiwa Panasonic Mitsubishi Electric FUJITSU Xihu Longjing Huangshan Maofeng Dongting Biluochun Shanghai Coffee



CD Player

JW Aistar Haier MD Chunlan

Air Conditioner

Video Camera

Sony Canon Panasonic


Philips Electric Iron
BRAUN Kenwood

Red Heart

Unit 10 Pre-reading: 1. Brainstorming: (key for reference)
be successful be prosperous be a hit be thriving be flourishing be a tycoon be a business giant to succeed to accomplish to thrive to manage to flourish to achieve to prosper to rise to the top to achieve one?s ambition to reach one?s goal to make it to make your mark to turn up trumps to make a fortune to make a pile to get ahead to go places to get there to get rich

Example sentence: Bill Gates is a great success. He is not only a cyber tycoon but also the richest person in the world. He achieved his ambition all by his own efforts.
II. Pairwork:

1) Could you name some successful international or domestic businesses and tell what mainly contributes to their success? Company Industry Major competitors Secret to success
Coca-Cola Soft drinks Pepsi-Cola Superior products; high standards of performance; distinctive competitive strategies; high integrity of staff… Zest for innovation; reliable and farsighted management; emphasis on engineering excellence…


Electrical/ electronics

Philips; Sony



Adidas; Reebok

Well-financed and clearly focused marketing strategies, e.g., endorsing star athletes to prop up its image…

2) What do you think are important factors leading to a successful business? human talents /quality of workforce / labor cost / production facilities / product development / quality control / company image / management style / after-sales service / distribution channels / interpersonal relationship / brand awareness / product pricing / customer satisfaction / marketing strategies / PR (Public Relations ) efforts / promotion campaigns / transport logistics / legal guarantee system / development of new ideas and technology / smooth cash flow / adaptability to market changes / internal incentive mechanism / political and economic stability / preferential policies / government grants / financial aids / pro-business environment / corporate culture… 3) What can Chinese businesses do to improve their chances of success in global economy? They can do the following: to adjust to new market-economy rules / to be more flexible in management style / to be more adaptable to changing market conditions / to enhance brand image and company reputation / to lower overheads and expand profit margins / to stretch established brands into new markets / to better cash flow situation / to reduce financial risks / to emphasize PR and marketing activities / to be more sensitive to customers? needs / to raise efficiency and productivity / to diversify products and services / to increase hi-tech and IT investment / to offer staff better training / to recruit both local and overseas talented professionals / to intensify international cooperation / to strengthen comprehensive competition ability… 4) What are the most successful mobile phone producers in the world? Panasonic / Alcatel / Motorola / Nokia / NEC / Ericsson / Sony / Samsung / Siemens / Bosch / Hyundai / Benefon / LG / Kyocero / Maxon / Mitsubishi…

Reading I Exercise
2. Choose the best answer to complete the following sentences. 1. b 2. b 3. c 4. c 5. d 3. 1.download 2.sullen 3.roam 4.concentrate 5.organic 6.flush 7.affinity 8.mania 9.savvy 10.sprint 11.nomandic 12. superb 13.indispensable 14.craddle

4. 1. quick off the mark 2. whipped…out touch 5. indispensable 6. has been concentrating on 9. sprinted 10. downloading 11. affinity 12. from cradle to grave 5.

3. vanguard



7. to flush…away 8. mania

1. If you compare Max?s apartment to Henry?s house, the latter seems like a palace. 2. Modern technology has been flushing away conventional ways of production. 3. It was so noisy that I could hardly concentrate on the book I was reading. 4. It would be nice to keep in touch . 5. I flew into a rage at the incredible price they charged me for the poor service. There was no way around it. 6. She is so intelligent that she is quick off the mark whenever new problems occur. 6. 1. a. The crash of New York Stock Exchange in 1929 resulted in the great depression. b. Mountainous waves crashed against the rocks, producing deafening noises. c. I witnessed two cars crash into each other at an intersection. 2. a. I compared my answers with the key and found I had made a mistake. b. Shakespeare compared the world to a stage c. The driver?s injuries were relatively trivial in comparison with those suffered by his passengers. 3. a. The man was detected in the act of breaking into the department office. b. She hired a detective to find out if her husband was having an affair. c. Early detection of tumors is still a major aim of the medical science. 4. a. Einstein introduced his theory of relativity in 1915, in a scientific paper. b. Please allow me to introduce myself. I'm John Fetty, the head of business development. c. After an introduction by the chairperson, we'll get on with the day's discussions. d. Williams cleared his throat, made a few introductory remarks 5. a. I?d like to go back to teaching, but I?m out of touch with my subject now. b. If your house has been burgled, you shouldn't touch anything until the police arrive. c. The woman?s sad story touched the entire audience deeply. d. After adding a few finishing touches to his book, Tim sent it out to the publisher.

Reading II

Dictation In the 1930s, Arthur Kelsall and David Standish started a small market garden business, growing and selling fruit and vegetables. The business did well and has expanded steadily. In the 1950s they diversified into many other activities, all connected with gardening — selling fruit trees, flowering trees, roses, flowers, seeds, and designing and selling all kinds of garden equipment, tools, furniture and buildings. There are now three K&S Garden Centers in Britain. Both the founders retired in 1969, and the business is now run by their eldest sons. David Standish died in 1976 but Arthur is still alive and actively interested in the business. Comprehension 1.F 2. T 3. NM Vocabulary 1.a 2.c

4. T






10. T









Special Use: Subject and Verb Agreement (2) Notes: 1. When a quantity , an amount, or measurement is referred to as one unit, the subject is singular and requires a singular verb. For example: thirty days seems long enough to wait for a payment. 2. A fractional expression used as the subject requires a singular verb if the prepositional phrase following the fraction contains a singular noun or pronoun . Such an expression requires a plural verb if the phrase contains a plural noun or pronoun.. for example: About three-fourths of the work has been done./ Three-fourth of them have paid their dues. I. 1. were ? was 2. / 5. are ? is 6. was ? were 9. / 10. sound ? sounds II. 1.are 6. was 11. consists 16. is 21. is 26. apply 31. has

3. / 4. seem? seems 7. have ? has 8. were ? was

2. was 7. has 12. has 17. is 22. has 27. is 32. is

3. does 4. are 5. is 8. are 9. was 10. is 13. was 14. were 15. go 18. are 19. has 20. is 23. is 24. were 25. declines 28. are 29. was 30. has 33. was

Translation 1. It?s not clear who will take over as the new president when his term of office expires. 2. A lot of people are opposed to the term of allowance because it sounds like pocket money. 3. People are pretty quick off the mark to purchase a certain stock whenever any good news about it is disclosed in the media. 4. In western mountainous areas many villagers lived in the same village, and have never been to coastland. 5. If you concentrate all your energies on the study of English, you will master the language. 6. In terms of cost, it?s a lot cheaper to tear down a 50-year-old building than to rehabilitate it. 7. The small office has already housed 10 people, but he has managed to make room for the newcomer. 8. She whipped out a handkerchief to bind up the wound on her palm. 9. Since everybody feels the urge of branching into the new field of gene engineering, why don?t we follow suit? 10. He has bought several flats with an eye to getting profit out of them when the price of real estate rises someday. Cloze 1. d 2. c 3. b 4. c 5. a 6. c 7. b 8. d 9. d 10. a 11. c 12. b 13. b 14. a

15. d

Extended activities
B. Lexical Knowledge

1. overeating 3. overwork 5. Overpopulation 7. overstated II. 1. 预先确定会议日期 2.该书的序言 3.赛前热身 4.防火措施 5. a prepaid postcard 6. preschool children 7. preindustrial technology III.

2. overslept 4. overjoyed 6. overweight 8. overcrowded 8. 在战后的年月 9. 信末附言 10.死后出版的小说 11.扣除税收后所得利润 12.a postmodern poet 13.posttreatment examination 14.a postgraduate course

1. underwater 3. underexposed 5. ex-husband 7. excluded
B. Function and Structure

2. underground 4. underdeveloped 6. export 8. exits

1. Complete the following dialogues

1)Mary: What do you think of today?s lecture? Susan: Don?t you think it?s very interesting? Mary: Yes, I agree it?s very interesting. How did you like the speaker? Susan: I think she?s wonderful. She speaks very clearly, sticks to the topic and has a lot of humor.
2)Jack: Hello, Jim. I heard you have a new secretary. Jim: Yeah, for only one week. Her name is Nancy. Jack: How do you feel about her? Jim: No comment, I?m afraid. Jack: No comment? Jim: It?s difficult to say whether she?s a good or a poor secretary so early. Jack: Then what?s your opinion of her as a person, say, her manner and her personality? Jim: As I see it, she?s a very nice lady. She speaks softly and politely. She?s patient with clients and helpful with colleagues. Jack: Do you know how your new secretary feels about you? Jim: What? I think you?d better ask her the question, not me. Jack: Oh, She thinks highly of you. To tell you the truth, Nancy is my sister. 3) Peter: What do you think of football? Bob: From my point of view, it?s absurd and dull. You can?t imagine how foolish it is to see a group of savage guys kicking and fighting with one ball. Peter: Really? But don?t you think it creates goodwill between nations? Bob: Sheer nonsense! To my mind, nearly all modern sport is fiercely competitive. At great international matches, spectators often behave like hooligans in support of their own teams. Sometimes the police have to intervene to prevent the mob from invading the field and causing great damage. There have been actual riots at some matches. If that?s what “goodwill” between nations is, I?ll have none of it. Peter: Oh, don?t be so pessimistic. If we look at it in another light, you?ll see football is really the most exciting sport of all. It can arouse one?s patriotic fervor… 4) Mr. Smith: Mr. Robert, do you have any particular views on the company?s new budget? Mr. Robert: Oh, I really don?t know what to say about the new budget. As a matter fact, I received a full copy of it only this afternoon. Mr. Smith: I?m told that several board members are not in favor of it. As Sales Manager, what?s your attitude towards the whole event? Mr. Robert: I couldn?t say, I?m afraid it?s quite beyond me. I?m only responsible for earning money for the company. I really have nothing to say about how to spend the money. 5) Student A: How do you like the food in the college cafeteria?

Student B: I think the food is pretty good . Student A: How about the price? Student B: I suppose it all depends on your points of view. Some students think it?s expensive, some think it?s reasonable. 6) Billy: By the way, what do you think of the music they are playing? Sam: It?s pop music. Pop music isn?t bad; but personally, I prefer classical music. Billy: Some say that pop music isn?t very pleasant to listen to. What?s your opinion of it? Sam: I wouldn?t say it?s unpleasant. Pop music is exciting and stimulating. Billy: Don?t you think classical music is superior to pop music? Sam: That?s more than what I can say. Well, I think it?s only a matter of taste.

C. Practical reading
I. Passage (1)→b II.
Dates 1847 1849 1866 1882 1917 1950 1979 1981 1989 1992/93

Passage (2)→a
What happened? Who did what? Werner Siemens & Johann Georg Haiske Johann Holzmann Werner Siemens Johann Holzmann Johann Holzmann Johann Holzmann Johann Holzmann Johann Holzmann Johann Holzmann Siemens

The Siemens & Haiske Telegraph Construction Company founded A company mainly undertaking work in the construction of the railroads founded The dynamo machine invented The first major foreign project started The Philipp Holzmann Aktiengesellschaft formed Recommenced foreign activities Acquisition of J. A. Jones Construction Company Purchase of Lockwood Greene Engineers, Inc. Takeover of the Steinmuller Group Recorded annual sales of DM 82 billion

III. SIEMENS Electrical / Electronics Business scope industry Germany and foreign Locations of activities markets with more than 50 countries Composed of Siemens AG and an array of domestic and Company organization foreign subsidiaries HOLZMANN From railroad construction to all fields of building construction & civil engineering Throughout Germany, some foreign markets, including East Africa and South America Passing through all forms of company organization, from individual proprietorship via a limited and general partnership

through to a limited liability company Reliable, farsighted, with the Styles of management youthful dynamism, zest, and innovation Flexible and versatile corporate strategy

D. Additional vocabulary
The following are 1999 China top 20 enterprises of Import & Export. names with their Chinese equivalents. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Sinopec International Company China National Chemicals Imp. & Exp. Corp. China General Technology (Group) Holding, Ltd. Motorola (China) Electronics Ltd. Orient International (Group) Company China National Cereals & Foodstuffs Imp. & Exp. Corp. China National Electron Imp. & Exp. Corp. China National Aviation Instruments Company China National Petroleum Corp. China National Aero-Technology Imp. & Exp. Corp. China National Metals & Minerals Imp. & Exp. Corp. Baogang Group International Economic Trading Corp. China National Arts & Crafts Imp. & Exp. Corp. China Shipbuilding Trading Co., Ltd. Seagate Technology International (Wuxi) Co., Ltd. China National Machinery & Equipment (Group) Corp. China Coal Industry Imp. & Exp. Corp. Seagate Technology International (Shenzhen) Co., Ltd. Intel Technology (China) Ltd. China Native Produce & Animal By-products Imp. & Exp. Corp. b. q. 英特尔科技(中国)有限公司 中国土产畜产进出口总公司 m. n. 中国煤炭工业进出口集团公司 深圳希捷科技有限公司 c. 中国机械装备(集团)公司 k. g. 中国船舶工业贸易公司 希捷国际科技(无锡)有限公司 r. 中国工艺品进出口总公司 d. 宝钢集团国际经济贸易总公司 t. 中国五金矿产进出口总公司 o. p. 中国石油天然气集团公司 中国航空技术进出口总公司 l. f. 中国电子进出口总公司 中国航空器材进出口总公司 i. j. a. 摩托罗拉(中国)电子有限公司 东方国际(集团)有限公司 中国粮油食品进出口(集团)有限公司 e. h. s. 中国石化国际事业公司 中国化工进出口总公司 中国通用技术(集团)控股有限责任公司 Match the English enterprise

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